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Bidstack News  |  January 26, 2021
The Bidstack Bulletin: 26th January 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Predictions For 2021: Mobile Gaming

Last week the Gaming Economy shared some key predictions for the Mobile Gaming industry in 2021 and featured Bidstack’s CMO Fernando Faria alongside other leading names from the gaming and advertising space.

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Why Adidas Dont Treat Esports Deals Like Sponsorship Deals

In this piece, Digiday delves into Adidas’ recent deal with the esports organisation G2 and explore why they are approaching their esports partnerships in a way more reminiscent of tie ins with celebrities and media owners than traditional sports teams.

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Newzoo’s Esports Trends to Watch In 2021

2020 was a very interesting year for esports, on the one hand, the digital nature of the entertainment saw new audiences flock to watch content as traditional sports were put on hold but the disruption to live events affected esports deeply too. Here, Newzoo share their key trends for the year ahead.

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Football Teams Join Forces With Fortnite

Epic Games partnered with some of the biggest football clubs in the world for its latest set of Fortnite skins last week. The developer unveiled the new “kickoff set” which lets players swap between 23 different kits within the game including teams such as Manchester City, Juventus and Celtic.

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Ad Tech Is Primed for Its Own Roaring ’20s

In this article for Ad Week journalist, Ronan Shields, explores the ad tech landscape through the prism of where we were, where we are now and where we are heading. He explores the impact Apple and Google’s fight for supremacy could have on the wider industry and the moves being made to build a ‘more considerate ecosystem’ for the future.

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Why Some Major Actors Are Moving To Video Games

In this interview for Game Rant, film, TV and video game actress Anna Rust discusses the recent trend that has seen major film actors taking roles in video games, including her CyberPunk 2077 colleague Keanu Reeves.

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More from Bidstack
In the Press  |  March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI
ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working...
In the Press  |  February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board
Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member. Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board. In 1990, House began his career with Sony as part of the PR team in...
Bidstack News  |  September 1, 2020
The Bidstack Bulletin: 1st September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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