Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week the Gaming Economy shared some key predictions for the Mobile Gaming industry in 2021 and featured Bidstack’s CMO Fernando Faria alongside other leading names from the gaming and advertising space.
In this piece, Digiday delves into Adidas’ recent deal with the esports organisation G2 and explore why they are approaching their esports partnerships in a way more reminiscent of tie ins with celebrities and media owners than traditional sports teams.
2020 was a very interesting year for esports, on the one hand, the digital nature of the entertainment saw new audiences flock to watch content as traditional sports were put on hold but the disruption to live events affected esports deeply too. Here, Newzoo share their key trends for the year ahead.
Epic Games partnered with some of the biggest football clubs in the world for its latest set of Fortnite skins last week. The developer unveiled the new “kickoff set” which lets players swap between 23 different kits within the game including teams such as Manchester City, Juventus and Celtic.
In this article for Ad Week journalist, Ronan Shields, explores the ad tech landscape through the prism of where we were, where we are now and where we are heading. He explores the impact Apple and Google’s fight for supremacy could have on the wider industry and the moves being made to build a ‘more considerate ecosystem’ for the future.
In this interview for Game Rant, film, TV and video game actress Anna Rust discusses the recent trend that has seen major film actors taking roles in video games, including her CyberPunk 2077 colleague Keanu Reeves.