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Bidstack News  |  August 25, 2020
The Bidstack Bulletin: 25th August 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

High Score Netflix Review - The most impressive video game documentary yet

Just when we thought gaming couldn't become any more established in the mainstream, Netflix have joined the party and released a series about it! High Score takes a deep dive into the history and development of the industry from Pacman all the way through to Doom.

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Gameloft: ‘Gamers are not just gamers, they’re consumers’

Gaming might have an audience that spans all ages, but brands have to learn to be more nuanced and think about the end user experience. However, for brands that embrace gaming for what it is – a place where highly-engaged people choose to spend hours of their time playing and socialising – the opportunity is huge.

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Microsoft warns court that Apple blocking Epic will hurt games business

Microsoft have waded into the brewing legal battle between Apple and Epic Games by arguing that allowing Apple to block Epic Games’ developer account would deal a significant blow to game makers (including Microsoft) by making them unable to use Epic’s Unreal Engine.

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Burger King takes heat for using Twitch donation readouts to run advertisements

The ads took advantage of a popular feature offered by Streamlabs that allows viewers to donate to Twitch streamers in exchange for having a personalized message read out by a text-to-speech plugin. The stunt was not well received by gamers who found it to be disruptive and they have made their feelings known.

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Good impressions count now more than ever

When it comes to digital advertising, not all impressions are equal. Premium content environments are delivering more for brands, writes the IAB UK’s head of research and measurement Elizabeth Lane.

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Facebook Gaming: Discover why genre is a key trend for 2020 and beyond

Facebook Gaming’s Tim Lion explains how genre diversification is a key trend for 2020 and shares some insights on why people choose to play the genres they do.

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More from Bidstack
Bidstack News  |  August 18, 2020
The Bidstack Bulletin: 18th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report. “The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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