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Bidstack News  |  August 25, 2020
The Bidstack Bulletin: 25th August 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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High Score Netflix Review - The most impressive video game documentary yet

Just when we thought gaming couldn't become any more established in the mainstream, Netflix have joined the party and released a series about it! High Score takes a deep dive into the history and development of the industry from Pacman all the way through to Doom.

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Gameloft: ‘Gamers are not just gamers, they’re consumers’

Gaming might have an audience that spans all ages, but brands have to learn to be more nuanced and think about the end user experience. However, for brands that embrace gaming for what it is – a place where highly-engaged people choose to spend hours of their time playing and socialising – the opportunity is huge.

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Microsoft warns court that Apple blocking Epic will hurt games business

Microsoft have waded into the brewing legal battle between Apple and Epic Games by arguing that allowing Apple to block Epic Games’ developer account would deal a significant blow to game makers (including Microsoft) by making them unable to use Epic’s Unreal Engine.

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Burger King takes heat for using Twitch donation readouts to run advertisements

The ads took advantage of a popular feature offered by Streamlabs that allows viewers to donate to Twitch streamers in exchange for having a personalized message read out by a text-to-speech plugin. The stunt was not well received by gamers who found it to be disruptive and they have made their feelings known.

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Good impressions count now more than ever

When it comes to digital advertising, not all impressions are equal. Premium content environments are delivering more for brands, writes the IAB UK’s head of research and measurement Elizabeth Lane.

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Facebook Gaming: Discover why genre is a key trend for 2020 and beyond

Facebook Gaming’s Tim Lion explains how genre diversification is a key trend for 2020 and shares some insights on why people choose to play the genres they do.

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More from Bidstack
In the Press  |  September 2, 2020
Mobile Marketing: Movers and Shakers
Mobile Marketing wrote about the newest Pubguard appointments in their latest Movers and Shakers article. Pubguard appoints Curran and Ngai to leadership roles Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack. Curran will focus on positioning the company as the...
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...
Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020
In our final Bidstack Bulletin of 2020, EA look set to buy Codemasters in a £1bn deal whilst gamers watch more than 100bn hours of YouTube Gaming content in 2020!

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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