Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Just when we thought gaming couldn't become any more established in the mainstream, Netflix have joined the party and released a series about it! High Score takes a deep dive into the history and development of the industry from Pacman all the way through to Doom.
Gaming might have an audience that spans all ages, but brands have to learn to be more nuanced and think about the end user experience. However, for brands that embrace gaming for what it is – a place where highly-engaged people choose to spend hours of their time playing and socialising – the opportunity is huge.
Microsoft have waded into the brewing legal battle between Apple and Epic Games by arguing that allowing Apple to block Epic Games’ developer account would deal a significant blow to game makers (including Microsoft) by making them unable to use Epic’s Unreal Engine.
The ads took advantage of a popular feature offered by Streamlabs that allows viewers to donate to Twitch streamers in exchange for having a personalized message read out by a text-to-speech plugin. The stunt was not well received by gamers who found it to be disruptive and they have made their feelings known.
When it comes to digital advertising, not all impressions are equal. Premium content environments are delivering more for brands, writes the IAB UK’s head of research and measurement Elizabeth Lane.
Facebook Gaming’s Tim Lion explains how genre diversification is a key trend for 2020 and shares some insights on why people choose to play the genres they do.