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Bidstack News  |  November 24, 2020
The Bidstack Bulletin: 24th November 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Reimagining The Gamer: Why The New Gaming Audience Isn’t Who You Think It Is

This thought piece for Advertising Week 360 takes a look at some of the longstanding stereotypes around who gamers are and debunks them. It also takes a look at some of the opportunities that are open to brands looking to activate in the world of gaming.

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PlayStation Take Over Some Of London’s Most Iconic Underground Stations

PlayStation teamed up with TFL last week to temporarily rebrand some of the city's iconic Underground stations with the console's signature shapes to mark the release of the new PS5.

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Why More People Watch Esports Than The NBA

Dave Knox of the CMO Network sat down with Thamba Tharmalingam, COO of Enthusiast Gaming to learn more about evolving consumer media consumption habits and how marketers can tap into this shift in entertainment.

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Football Manager Unveil FM21 Xbox Plans

Bidstack’s partner Football Manager announced their launch plans last week for the xbox edition of their new game which is set to launch on December 1st. The game has been optimised for use with an Xbox controller with a custom UI designed specifically for the Xbox Series S and X.

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Gaming: The New Universe for Reaching Consumers

Gaming is becoming an increasingly important medium of communication for all generations. Aaron Delwiche, an expert on gaming culture and a professor in the Department of Communication at Trinity University in San Antonio, spoke to BRINK to share his take on how the gaming industry is changing.

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Philadelphia Cream Cheese Get In On The Gaming Action

If you want to give someone a gift they’ll truly love and appreciate this year, then there’s no need to shell out the big bucks for the latest Xbox and PlayStation when you can buy them a Philly Series 5 for just $4.99 instead. We enjoyed this funny and creative ad from Philadelphia last week designed to tap into the excitement around the launch of the PS5 and bring a smile to people's faces.

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More from Bidstack
In the Press  |  October 9, 2019 Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...
In the Press  |  October 22, 2019
My Digital Hero – Simon Gosling, CMO, in New Digital Age
New Digital Age asked some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them. Simon Gosling has over 25-years’ experience in the industry, joining Bidstack in 2019 as CMO. Previously he was Futurist at Unruly, and CEO of Happy Finish, where he oversaw the development of its VR/AR department. Who...
In the Press  |  April 6, 2020 Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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