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Bidstack News  |  November 24, 2020
The Bidstack Bulletin: 24th November 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Reimagining The Gamer: Why The New Gaming Audience Isn’t Who You Think It Is

This thought piece for Advertising Week 360 takes a look at some of the longstanding stereotypes around who gamers are and debunks them. It also takes a look at some of the opportunities that are open to brands looking to activate in the world of gaming.

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PlayStation Take Over Some Of London’s Most Iconic Underground Stations

PlayStation teamed up with TFL last week to temporarily rebrand some of the city's iconic Underground stations with the console's signature shapes to mark the release of the new PS5.

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Why More People Watch Esports Than The NBA

Dave Knox of the CMO Network sat down with Thamba Tharmalingam, COO of Enthusiast Gaming to learn more about evolving consumer media consumption habits and how marketers can tap into this shift in entertainment.

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Football Manager Unveil FM21 Xbox Plans

Bidstack’s partner Football Manager announced their launch plans last week for the xbox edition of their new game which is set to launch on December 1st. The game has been optimised for use with an Xbox controller with a custom UI designed specifically for the Xbox Series S and X.

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Gaming: The New Universe for Reaching Consumers

Gaming is becoming an increasingly important medium of communication for all generations. Aaron Delwiche, an expert on gaming culture and a professor in the Department of Communication at Trinity University in San Antonio, spoke to BRINK to share his take on how the gaming industry is changing.

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Philadelphia Cream Cheese Get In On The Gaming Action

If you want to give someone a gift they’ll truly love and appreciate this year, then there’s no need to shell out the big bucks for the latest Xbox and PlayStation when you can buy them a Philly Series 5 for just $4.99 instead. We enjoyed this funny and creative ad from Philadelphia last week designed to tap into the excitement around the launch of the PS5 and bring a smile to people's faces.

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More from Bidstack
In the Press  |  July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event.  The details of Google’s Stadia platform which were released ahead of this year’s E3,  set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?
We enjoyed this overview of the biggest upcoming opportunities in ad tech from Tim Cross at Video Ad News. It's great to see AAA gaming, in-game advertising and Bidstack mentioned as a part of the list of exciting new opportunities in the space.
Blog  |  April 16, 2020 |  3 min read
What choice does an advertiser have during a global pandemic?
These are unprecedented times for the world. The world as we know it has changed overnight. The media world has inevitably shifted and evolved as quickly as the virus has spread. So what have advertisers done during this dramatic period of change? From my observation, there have been three approaches. Hide Stagnate Adapt Some brands...
Alan Ngai

Alan Ngai

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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