This thought piece for Advertising Week 360 takes a look at some of the longstanding stereotypes around who gamers are and debunks them. It also takes a look at some of the opportunities that are open to brands looking to activate in the world of gaming.

PlayStation teamed up with TFL last week to temporarily rebrand some of the city's iconic Underground stations with the console's signature shapes to mark the release of the new PS5.

Dave Knox of the CMO Network sat down with Thamba Tharmalingam, COO of Enthusiast Gaming to learn more about evolving consumer media consumption habits and how marketers can tap into this shift in entertainment.

Bidstack’s partner Football Manager announced their launch plans last week for the xbox edition of their new game which is set to launch on December 1st. The game has been optimised for use with an Xbox controller with a custom UI designed specifically for the Xbox Series S and X.

Gaming is becoming an increasingly important medium of communication for all generations. Aaron Delwiche, an expert on gaming culture and a professor in the Department of Communication at Trinity University in San Antonio, spoke to BRINK to share his take on how the gaming industry is changing.

If you want to give someone a gift they’ll truly love and appreciate this year, then there’s no need to shell out the big bucks for the latest Xbox and PlayStation when you can buy them a Philly Series 5 for just $4.99 instead. We enjoyed this funny and creative ad from Philadelphia last week designed to tap into the excitement around the launch of the PS5 and bring a smile to people's faces.