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Bidstack News  |  March 23, 2020
The Bidstack Bulletin – 23rd March 2020


Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below.


This weeks highlights:

  1. Athletes, sports team and organisations turn to esports – Pro sports teams and athletes from across the globe reacted to the ongoing postponements and cancellations of events by entertaining and engaging their fans via gaming and esports.
  2. US gaming has seen a 75% surge in one week – In the US research by Verizon highlighted that video game usage in peak hours has increased by 75% since the quarantine first came into effect, while video streaming services have seen a 12% increase.
  3. Record numbers turn to Football Manager 2020 – Football Manager confirmed record numbers played their game last week. In addition to this Football Manager made their game free to play for the next week. This announcement saw more than 110k new downloads of the game on the first day (get your free copy here).
  4. In-game: The dawn of a new ad category – Our CEO James Draper shared his thoughts with The Drum on the opportunities gaming offers to brands and the ongoing development of in-game advertising as an ad category.
  5. Italian Internet traffic is up 70% thanks to gaming marathons – With Italy in lockdown and schools closed they have seen huge spikes in internet traffic. It is believed this is largely down to young people playing Fortnite and the record breaking new release Call Of Duty: Warzone.
  6. WARC take a deep dive into what Covid-19 means for adland – WARC Data, take a look at three scenarios in which the spread of COVID-19 may potentially impact purchasing, media consumption and advertising investment.

 

More from Bidstack
In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted. Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic...
Blog  |  January 23, 2020 |  3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
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In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.

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