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Bidstack News  |  March 23, 2020
The Bidstack Bulletin – 23rd March 2020


Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below.


This weeks highlights:

  1. Athletes, sports team and organisations turn to esports – Pro sports teams and athletes from across the globe reacted to the ongoing postponements and cancellations of events by entertaining and engaging their fans via gaming and esports.
  2. US gaming has seen a 75% surge in one week – In the US research by Verizon highlighted that video game usage in peak hours has increased by 75% since the quarantine first came into effect, while video streaming services have seen a 12% increase.
  3. Record numbers turn to Football Manager 2020 – Football Manager confirmed record numbers played their game last week. In addition to this Football Manager made their game free to play for the next week. This announcement saw more than 110k new downloads of the game on the first day (get your free copy here).
  4. In-game: The dawn of a new ad category – Our CEO James Draper shared his thoughts with The Drum on the opportunities gaming offers to brands and the ongoing development of in-game advertising as an ad category.
  5. Italian Internet traffic is up 70% thanks to gaming marathons – With Italy in lockdown and schools closed they have seen huge spikes in internet traffic. It is believed this is largely down to young people playing Fortnite and the record breaking new release Call Of Duty: Warzone.
  6. WARC take a deep dive into what Covid-19 means for adland – WARC Data, take a look at three scenarios in which the spread of COVID-19 may potentially impact purchasing, media consumption and advertising investment.

 

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In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report. “The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the...
In the Press  |  July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report
James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections. As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness....

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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