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Bidstack News  |  September 23, 2020
The Bidstack Bulletin: 23rd September 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Microsoft have acquired Bethesda in a $7.5bn deal

As the battle for supremacy between Playstation and Xbox intensifies, Microsoft has announced the acquisition of gaming giant Bethesda. It remains to be seen if this is a move designed to deliver more first-party content to the platform but the strategic move is timed interestingly with both Sony and Microsoft laying out plans for their new consoles over the last few weeks.

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Football Manager’s Epic Games Store giveaway attracted 1m new players

Bidstack Partners, Football Manager made their debut on the Epic Games store last week and drew an impressive response from the platforms avid audience. More than 1m new players downloaded the game according to this report from PC Gamer, delivering one of the biggest audiences the game has ever seen.

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Why luxury fashion brands are turning to gaming

Brands from outside the world of gaming are looking to the channel more and more in an effort to reach consumers with Covid-19 restrictions blocking many traditional brand activations. The luxury fashion industry, in particular, is seizing the opportunity to reach their target audience with in-game activations and this piece from Econsultancy outlines some of the approaches these brands are taking.

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Playstation matched Xbox’s pricing as they revealed the new PS5

Sony ended speculation around the pricing of their new console last week by revealing the cost and specs to their army of loyal fans. The PS5 will be priced at £449 whilst the Digital Edition will be available for £360), closely matching the pricing shared last week for the Xbox.

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tmwi: Digital advertising must evolve to meet the needs of the consumer

Mobile Marketing Magazine caught up with the Deputy MD of tmwi to discuss changing consumer behaviour, the evolution of data and where in-game advertising fits into the media mix for brands and agencies looking to get ahead of their counterparts.

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IKEA partner with ASUS ROG to create a gaming furniture range

IKEA are working with Asus Republic Of Gaming's engineers to develop an affordable new line of gaming chairs and accessories to furnish consumer homes. It's another great example of how gaming has become a familiar part of our everyday lives and something that big brands can’t afford to ignore.

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Bidstack News  |  October 5, 2020
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In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
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In the Press  |  October 21, 2019
Simon Gosling: Why every marketer needs to understand gaming
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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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