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Bidstack News  |  March 23, 2021
The Bidstack Bulletin: 23rd March 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Samsung Display Looks To Lead Gaming Market

After the exponential growth of the gaming industry during lockdown, Samsung Display has announced plans to expand its presence in the gaming, smartphone and laptop markets with OLED displays optimised for high-resolution gaming content.

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What Would Gamers Sacrifice To Keep On Playing?

A report published by Sykes has shed light on the importance gaming holds in many people’s lives. 67.53% would give up food delivery apps in favour of gaming, 60% were willing to give up all music streaming platforms and even 61.65% of people would even give up Netflix.

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'Interest In Esports Will Only Grow And Grow'

The pandemic has seen a shift in the perception of esports; F1 stars and footballers are establishing and investing in teams and bigger sponsors such as Coca Cola and Nike are boosting revenues. By 2024, global viewership is predicted to reach 577 million, with revenues of $1.6bn.

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Apple Could Take VR Gaming A Step Forward

Last week, we discovered that Apple is reportedly working on its own virtual reality (VR) headset. A new patent suggests it will be paired with other devices including smart shoes which will enhance the VR gaming experience.

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The Future Of Fashion And Gaming: E-Commerce

Brands are now looking for opportunities to capitalise on the gaming audience through e-commerce and Balenciaga is all for it. The luxury fashion brand released its fall 2021 collection in the form of an immersive online video game, inviting players into an interactive, post-apocalyptic world set in the near future of 2031.

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Xaxis: Creative Strategy When Buying In-Game Ads

In this piece for The Drum, Xaxis Product Director Chris Hardiman discusses how marketers can dip their feet into the sprawling gaming space and some of the key considerations to keep in mind when purchasing in-game advertising.

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More from Bidstack
In the Press  |  March 26, 2020
ExchangeWire: Advertising Vs Coronavirus: Part One – Ad Tech
Lewis Hadley, Head of Insights and Digital Marketing, spoke to ExchangeWire about the gaming trends that have arisen since COVID-19 broke out globally. Surges in gaming offers a new avenue for brands The general public are being encouraged to self-isolate and work from home in a number of areas at the moment and many of...
Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020
In our final Bidstack Bulletin of 2020, EA look set to buy Codemasters in a £1bn deal whilst gamers watch more than 100bn hours of YouTube Gaming content in 2020!
Bidstack News  |  September 8, 2020
The Bidstack Bulletin: 8th September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here to...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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