Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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After the exponential growth of the gaming industry during lockdown, Samsung Display has announced plans to expand its presence in the gaming, smartphone and laptop markets with OLED displays optimised for high-resolution gaming content.
A report published by Sykes has shed light on the importance gaming holds in many people’s lives. 67.53% would give up food delivery apps in favour of gaming, 60% were willing to give up all music streaming platforms and even 61.65% of people would even give up Netflix.
The pandemic has seen a shift in the perception of esports; F1 stars and footballers are establishing and investing in teams and bigger sponsors such as Coca Cola and Nike are boosting revenues. By 2024, global viewership is predicted to reach 577 million, with revenues of $1.6bn.
Last week, we discovered that Apple is reportedly working on its own virtual reality (VR) headset. A new patent suggests it will be paired with other devices including smart shoes which will enhance the VR gaming experience.
Brands are now looking for opportunities to capitalise on the gaming audience through e-commerce and Balenciaga is all for it. The luxury fashion brand released its fall 2021 collection in the form of an immersive online video game, inviting players into an interactive, post-apocalyptic world set in the near future of 2031.
In this piece for The Drum, Xaxis Product Director Chris Hardiman discusses how marketers can dip their feet into the sprawling gaming space and some of the key considerations to keep in mind when purchasing in-game advertising.