Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Niantic are offering 1000 small businesses a year’s free promotion in Pokemon-Go through a new Local Business Recovery Initiative. The initiative is available in the US, Japan, UK, Canada and Mexico, with businesses appearing in the game as Pokestops or gyms.
Whilst the Covid-19 pandemic has negatively affected the advertising and media in 2020, the ad market is expected to recover in 2021. Businesses that are in line with the changing media consumption habits are set to be the biggest winners as the ad industry bounces back.
Cyberpunk 2077 has been delayed from 17th September to 19 November, CD Projekt Red has announced. The news marks the second delay for one of the biggest anticipated releases of 2020. The title was initially planned for release on 16th April before it was pushed back to September.
Last week EA gave further insights into what we have to look forward to when it comes to the PS5 and Xbox Series X. They shared gameplay for some of their biggest franchises and announced Skate 4. There were also nods to subscriptions and streaming having a significant role and cross-play between platforms will become the norm.
The U.K. video games industry held a "Play & Talk" weekend to combat loneliness amid the coronavirus pandemic. The weekend was set out to help reduce feelings of isolation by getting people to spend time and chat with friends or family online. More than 50 businesses including EA, Sega and Ubisoft took part.
Bidstack CEO James Draper answered some quick-fire questions from MCV/Develop in their monthly gaming leadership Q&A. He shared his views on the impact of Coronavirus on the industry, Bidstack’s long term goals and what he expects to see from the industry in the next 10 years.
Microsoft has announced that they will be shutting down their game-streaming service, Mixer, after it saw less than 1% YoY growth. With this in mind, Microsoft have struck a partnership with Facebook Gaming for their streaming service. Rumours are that Microsoft are planning to collaborate with Facebook Gaming for their xCloud mobile gaming service that should be available by the summer.