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Bidstack News  |  June 23, 2020
The Bidstack Bulletin: 23rd June 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Niantic to promote 1,000 small businesses in Pokemon Go for free for a year

Niantic are offering 1000 small businesses a year’s free promotion in Pokemon-Go through a new Local Business Recovery Initiative. The initiative is available in the US, Japan, UK, Canada and Mexico, with businesses appearing in the game as Pokestops or gyms.

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Global Advertising Market expected to recover in 2021

Whilst the Covid-19 pandemic has negatively affected the advertising and media in 2020, the ad market is expected to recover in 2021. Businesses that are in line with the changing media consumption habits are set to be the biggest winners as the ad industry bounces back.

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Cyberpunk 2077 delayed again: "We won't ship something which is not ready"

Cyberpunk 2077 has been delayed from 17th September to 19 November, CD Projekt Red has announced. The news marks the second delay for one of the biggest anticipated releases of 2020. The title was initially planned for release on 16th April before it was pushed back to September.

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EA: "PS5 and Xbox Series X games will feel different, better and more visceral"

Last week EA gave further insights into what we have to look forward to when it comes to the PS5 and Xbox Series X. They shared gameplay for some of their biggest franchises and announced Skate 4. There were also nods to subscriptions and streaming having a significant role and cross-play between platforms will become the norm.

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U.K. Video Gaming Industry Sets "Play & Talk" Weekend to Tackle Loneliness

The U.K. video games industry held a "Play & Talk" weekend to combat loneliness amid the coronavirus pandemic. The weekend was set out to help reduce feelings of isolation by getting people to spend time and chat with friends or family online. More than 50 businesses including EA, Sega and Ubisoft took part.

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Bidstack: “Our goal is to create an ecosystem where ‘everyone wins’”

Bidstack CEO James Draper answered some quick-fire questions from MCV/Develop in their monthly gaming leadership Q&A. He shared his views on the impact of Coronavirus on the industry, Bidstack’s long term goals and what he expects to see from the industry in the next 10 years.

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Microsoft to close game-streaming service Mixer and team up with Facebook

Microsoft has announced that they will be shutting down their game-streaming service, Mixer, after it saw less than 1% YoY growth. With this in mind, Microsoft have struck a partnership with Facebook Gaming for their streaming service. Rumours are that Microsoft are planning to collaborate with Facebook Gaming for their xCloud mobile gaming service that should be available by the summer.

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More from Bidstack
In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...
In the Press  |  October 21, 2019
Simon Gosling: Why every marketer needs to understand gaming
Any brand Marketing Director or agency Creative Director worth their salt should be able answer these simple pop-quiz culture questions, (or at least get close!): Music – Who are the year’s 3 most followed artists on Spotify. 1. Ed Sheeran, 2. Drake, 3. Ariana Grande. Film – What are the 3 biggest grossing movies so...
Blog  |  March 8, 2019 |  4 min read
Women and Gaming – 5 Key Stats
In the minds of many, the world of gaming and esports is still very much a man’s world. But whilst we may have become familiar with well-trodden tropes about gaming being the preserve of young men and “geeks”, they don’t accurately reflect the gaming space in 2019. The demographic of gamers has changed dramatically in...
Lewis Hadley

Lewis Hadley

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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