Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week, EA officially completed the acquisition of Bidstack’s partner Codemasters. The move will see Codies continue to work independently to produce more great racing games and even more compelling experiences for fans around the world.
Through their recent study, Activision Blizzard Media have found that viewers pay more attention and have a prolonged emotional response during sponsorship ads when compared to traditional sports advertising.
In this piece, gaming success is said to be a factor that will redefine advertising at live sports events. Francesco Petruzzelli, Bidstack’s CTO says the company predicts virtual events will be seen as a complementary way of reaching future fans.
VideoWeek put in-game advertising measurement under the microscope in this article. As with any emerging channel, proving the effectiveness of the medium is vital, in order to give buyers confidence to move significant budgets into in-game ads - so how is it being done at the moment?
This piece from DIGACHAN explores the different ways the clothing brand boohooMAN are engaging with gamers, and their exploration of mediums such as in-game advertising, custom built games and influencer collaborations.
Last week The Pokemon Company announced a virtual concert featuring Post Malone to commemorate 25 years since the launch of the original Pokemon Red and Green games in Japan. The concert will also serve as the initial launch for P25 Music, Pokémon’s official collaboration with Universal Music Group.