Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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A newly released ESA survey shows that 214 million Americans play video games. The survey states that 75% of American households have at least one person that plays video games, and that “64% of U.S. adults and 70% of those under 18 regularly play video games.” It also notes that this year, people over 65 have been playing video games more.
Google Stadia announced its latest round of third-party titles for its on-demand game streaming service. Titles vary from ‘only on Stadia’ (exclusive to Stadia) to ‘first on Stadia’ (debuting on Stadia but available on other platforms at a later date) from publishers such as Konami, Harmonix, Uppercut Games and Supermassive Games.
In the second part of Bidstack’s ‘Bedroom Hobby to Boardroom Priority’ session, the all star panlist who include Will Kassoy, President of Omaze and ex-SVP of Activision Blizzard, Derek Wise, CPR of Oracle and Glenn Calvert, COO of Fnatic, explore why brands have been slow to see gaming’s potential, how best to approach in-game marketing, and what the future holds for gaming.
"The key asset gaming companies now have to offer is obvious: the ability to link advertisers with sizeable audiences.” Victoria Usher, CEO and founder of Gingermay explores the incredible growth gaming has seen as a new channel during the Covid-19 outbreak and how it can keep pushing forwards with Gamasutra.
Google and Facebook’s duopoly of the digital ad market is set to be broken up, could this be a major turning point in digital marketing? Jay Friedman of the Goodway Group takes a look at who the winners are likely to be in this piece for AdExchanger.
From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at what makes gaming’s offering distinct.