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Bidstack News  |  July 21, 2020
The Bidstack Bulletin: 21st July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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214 million Americans play video games

A newly released ESA survey shows that 214 million Americans play video games. The survey states that 75% of American households have at least one person that plays video games, and that “64% of U.S. adults and 70% of those under 18 regularly play video games.” It also notes that this year, people over 65 have been playing video games more.

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Stadia lands exclusives from Konami, Harmonix, and more

Google Stadia announced its latest round of third-party titles for its on-demand game streaming service. Titles vary from ‘only on Stadia’ (exclusive to Stadia) to ‘first on Stadia’ (debuting on Stadia but available on other platforms at a later date) from publishers such as Konami, Harmonix, Uppercut Games and Supermassive Games.

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The metaverse, luxury skins and the power of authenticity: the future of gaming advertising

In the second part of Bidstack’s ‘Bedroom Hobby to Boardroom Priority’ session, the all star panlist who include Will Kassoy, President of Omaze and ex-SVP of Activision Blizzard, Derek Wise, CPR of Oracle and Glenn Calvert, COO of Fnatic, explore why brands have been slow to see gaming’s potential, how best to approach in-game marketing, and what the future holds for gaming.

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How can gaming maintain its coronavirus momentum?

"The key asset gaming companies now have to offer is obvious: the ability to link advertisers with sizeable audiences.” Victoria Usher, CEO and founder of Gingermay explores the incredible growth gaming has seen as a new channel during the Covid-19 outbreak and how it can keep pushing forwards with Gamasutra.

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The winners of a broken duopoly are many, not few

Google and Facebook’s duopoly of the digital ad market is set to be broken up, could this be a major turning point in digital marketing? Jay Friedman of the Goodway Group takes a look at who the winners are likely to be in this piece for AdExchanger.

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How to get ahead of the game: gaming as a media channel

From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at what makes gaming’s offering distinct.

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More from Bidstack
In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...
In the Press  |  October 9, 2019 Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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