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Bidstack News  |  July 21, 2020
The Bidstack Bulletin: 21st July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

214 million Americans play video games

A newly released ESA survey shows that 214 million Americans play video games. The survey states that 75% of American households have at least one person that plays video games, and that “64% of U.S. adults and 70% of those under 18 regularly play video games.” It also notes that this year, people over 65 have been playing video games more.

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Stadia lands exclusives from Konami, Harmonix, and more

Google Stadia announced its latest round of third-party titles for its on-demand game streaming service. Titles vary from ‘only on Stadia’ (exclusive to Stadia) to ‘first on Stadia’ (debuting on Stadia but available on other platforms at a later date) from publishers such as Konami, Harmonix, Uppercut Games and Supermassive Games.

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The metaverse, luxury skins and the power of authenticity: the future of gaming advertising

In the second part of Bidstack’s ‘Bedroom Hobby to Boardroom Priority’ session, the all star panlist who include Will Kassoy, President of Omaze and ex-SVP of Activision Blizzard, Derek Wise, CPR of Oracle and Glenn Calvert, COO of Fnatic, explore why brands have been slow to see gaming’s potential, how best to approach in-game marketing, and what the future holds for gaming.

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How can gaming maintain its coronavirus momentum?

"The key asset gaming companies now have to offer is obvious: the ability to link advertisers with sizeable audiences.” Victoria Usher, CEO and founder of Gingermay explores the incredible growth gaming has seen as a new channel during the Covid-19 outbreak and how it can keep pushing forwards with Gamasutra.

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The winners of a broken duopoly are many, not few

Google and Facebook’s duopoly of the digital ad market is set to be broken up, could this be a major turning point in digital marketing? Jay Friedman of the Goodway Group takes a look at who the winners are likely to be in this piece for AdExchanger.

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How to get ahead of the game: gaming as a media channel

From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at what makes gaming’s offering distinct.

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Bidstack News  |  January 19, 2021
The Bidstack Bulletin: 19th January 2021
In this week's Bidstack Bulletin, preview the biggest games of 2021 and discover how gaming has overtaken music as the most powerful influence in youth culture.
Bidstack News  |  June 9, 2020
The Bidstack Bulletin: 9th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  October 5, 2020
ExchangeWire: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
ExchangeWire wrote a piece on the latest collaboration between Bidstack and Inlogic Games on Soccer Cup 2020 for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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