Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below.

This weeks highlights:

1. Here’s how our digital lives might look in a post-pandemic world

Our digital lives have been turned upside down by the Coronavirus lockdown. We are seeing acceleration in ecommerce technology, demand for entertainment at all-time highs and a culture shift within businesses as we move towards a more digital way of working. James Draper, CEO of Bidstack, discusses the importance of esports and why broadcasters should continue to televise/stream it in the post-pandemic world.
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Source: Adweek 2020

2. Gaming as a Cultural Force Just Stepped to the Forefront of Entertainment

With the attention that gaming and esports is gaining in the national and international press, Paul Traeger, Havas’ SVP Strategy Director, dives into why this form of entertainment has gained so much traction. With brands like Nike and Louis Vuitton leading the way, Traeger explores what the rise in gaming and esports means for brands and the opportunities for advertisers looking to get into gaming in an authentic way.
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3. The Video Games Industry on Coronavirus

Like the vast majority of industries, the ongoing outbreak of COVID-19 has had an unpredictable impact on businesses across the globe; advertisers are shrinking or stopping adspend because some traditional channels are on hold. One channel that’s emerged as a great opportunity is gaming. With reports of a 75% increase in time spent gaming in the US, the acceleration of in-game advertising’s adoption could be just around the corner. TheGamingEconomy spoke to industry leaders from the likes of Activision Blizzard, Venatus and Bidstack to capture their views on the ongoing crisis.
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4. What choice does an advertiser have during a global pandemic?

The media industry has had an interesting time recently with marketer’s choice of actions being so far to either hide, stagnate or adapt their marketing activities. Bidstack’s Senior Product Manager, Alan Ngai, explores the impact of that COVID-19 on adland and discusses some of the ways advertisers can continue to reach their target audience in spite of the crisis (spoiler alert – it’s in-game advertising).
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5. Formula E launches esports series after coronavirus postponement

Formula E will launch a 9 week esports version of its all-electric racing series during the coronavirus crisis. All of the drivers and teams from the current championship will compete. There will also be a championship for the fastest gamers and “influencers” which will be running in parallel. The organisers are hoping this event will raise money for charities, in the fight against the virus.
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Source: Ubisoft

6. Ubisoft developing senior citizen esports movie with ‘I Feel Pretty’ Team

The French video game giant, Ubisoft, are joining forces with the ‘I Feel Pretty’ co-writers, Abby Kohn and March Silversteing to develop a film centred on senior citizens entering the world of esports. The concept of the untitled film is based on the 2019 Wall Street Journal article, “The Next Generation of Competitive Gamers Is … Over 60?“. The project is a part of Ubisoft’s wider objective of engaging the film and TV industries.
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