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Bidstack News  |  October 20, 2020
The Bidstack Bulletin: 20th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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“Brands will advertise programmatically within photorealistic gaming environments”

Bidstack’s CEO James Draper recently sat down with the team at Authority Magazine to answer their questions on the future of gaming and where in-game advertising fits into its evolution with the next generation of consoles soon to be released.

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How beauty brands are connecting with consumers via gaming

The disruption caused by Covid-19 has led many brands and advertisers to turn to gaming as a new channel and beauty brands are no different. From free face wash samples to full makeovers, beauty brands are getting creative and creating engaging gaming experiences.

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How authentic in-game ads can enhance the user experience

In this edition of MarTalk Buzz, Bidstack CEO James Draper shares his views on why forward-thinking brands are turning to in-game ads for higher engagement rates and discusses how the COVID-19 pandemic has pushed marketers to look at where audiences are spending their time.

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Sponsoring a Fifa 21 esports team can help TikTok own the gaming zeitgeist

Gaming is popular on the short-form video platform TikTok, but the company wants to make itself a home for esports, too. In this article The Drum takes a look at how its new partnership with the FIFA 21 esports team Tundra can help it score.

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UK video games sector hits record size despite pandemic

The UK's video games industry has grown to record levels over the past year, and at its fastest rate for more than a decade, according to its trade association. TIGA said that more than 1,740 jobs were added to the sector and that gaming is now generating tax revenues of £907m annually.

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Microsoft reveals all the launch games for the Xbox Series consoles

Microsoft have dropped the full list of games coming to both the Xbox Series X and Xbox Series S when they launch next month which includes the highly anticipated DIRT5 from Codemasters. Advertisers can advertise exclusively in DIRT5 with Bidstack.

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More from Bidstack
Bidstack News  |  August 30, 2019
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership.   In-game advertising platform Bidstack Group plc (AIM: BIDS.L) continues to build strong partnerships in the digital advertising space and today proudly announces their new collaboration with globally recognised The Trade DeskTM (Nasdaq: TTD), to bolster their programmatic offering for...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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