October 20, 2020
The Bidstack Bulletin: 20th October 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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“Brands will advertise programmatically within photorealistic gaming environments”
Bidstack’s CEO James Draper recently sat down with the team at Authority Magazine to answer their questions on the future of gaming and where in-game advertising fits into its evolution with the next generation of consoles soon to be released.
How beauty brands are connecting with consumers via gaming
The disruption caused by Covid-19 has led many brands and advertisers to turn to gaming as a new channel and beauty brands are no different. From free face wash samples to full makeovers, beauty brands are getting creative and creating engaging gaming experiences.
How authentic in-game ads can enhance the user experience
In this edition of MarTalk Buzz, Bidstack CEO James Draper shares his views on why forward-thinking brands are turning to in-game ads for higher engagement rates and discusses how the COVID-19 pandemic has pushed marketers to look at where audiences are spending their time.
Sponsoring a Fifa 21 esports team can help TikTok own the gaming zeitgeist
Gaming is popular on the short-form video platform TikTok, but the company wants to make itself a home for esports, too. In this article The Drum takes a look at how its new partnership with the FIFA 21 esports team Tundra can help it score.
UK video games sector hits record size despite pandemic
The UK's video games industry has grown to record levels over the past year, and at its fastest rate for more than a decade, according to its trade association. TIGA said that more than 1,740 jobs were added to the sector and that gaming is now generating tax revenues of £907m annually.
Microsoft reveals all the launch games for the Xbox Series consoles
Microsoft have dropped the full list of games coming to both the Xbox Series X and Xbox Series S when they launch next month which includes the highly anticipated DIRT5 from Codemasters. Advertisers can advertise exclusively in DIRT5 with Bidstack.
October 19, 2019
4 min read
5 Reasons Why Game Developers Are Embracing In-Game Advertising
The success of multimillion selling titles such as Call of Duty: Black Ops 4, Red Dead Redemption 2 and FIFA 19 has seen gaming revenues outstrip those of the film and music industries combined. Esports audiences are overshadowing the world’s biggest sporting events, with more people tuning into the League of Legends World Championship than...
In the Press
February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House. Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board. House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO...
March 17, 2020
4 min read
Pro Sports Disrupted: Can Gaming and Esports Be The Solution?
It has been a turbulent couple of weeks in the world of professional sport, where a number of major sporting events such as the NBA, NHL, MLB, Premier League, ATP Tour and almost all other international and national sporting competitions have been postponed indefinitely. While this was the right thing to do, as human safety...