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Bidstack News  |  October 20, 2020
The Bidstack Bulletin: 20th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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“Brands will advertise programmatically within photorealistic gaming environments”

Bidstack’s CEO James Draper recently sat down with the team at Authority Magazine to answer their questions on the future of gaming and where in-game advertising fits into its evolution with the next generation of consoles soon to be released.

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How beauty brands are connecting with consumers via gaming

The disruption caused by Covid-19 has led many brands and advertisers to turn to gaming as a new channel and beauty brands are no different. From free face wash samples to full makeovers, beauty brands are getting creative and creating engaging gaming experiences.

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How authentic in-game ads can enhance the user experience

In this edition of MarTalk Buzz, Bidstack CEO James Draper shares his views on why forward-thinking brands are turning to in-game ads for higher engagement rates and discusses how the COVID-19 pandemic has pushed marketers to look at where audiences are spending their time.

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Sponsoring a Fifa 21 esports team can help TikTok own the gaming zeitgeist

Gaming is popular on the short-form video platform TikTok, but the company wants to make itself a home for esports, too. In this article The Drum takes a look at how its new partnership with the FIFA 21 esports team Tundra can help it score.

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UK video games sector hits record size despite pandemic

The UK's video games industry has grown to record levels over the past year, and at its fastest rate for more than a decade, according to its trade association. TIGA said that more than 1,740 jobs were added to the sector and that gaming is now generating tax revenues of £907m annually.

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Microsoft reveals all the launch games for the Xbox Series consoles

Microsoft have dropped the full list of games coming to both the Xbox Series X and Xbox Series S when they launch next month which includes the highly anticipated DIRT5 from Codemasters. Advertisers can advertise exclusively in DIRT5 with Bidstack.

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More from Bidstack
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.
In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies. Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025. But this...
In the Press  |  November 7, 2019
ExchangeWire: Bidstack Sponsors NFG’s FIFA 20 KIT
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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