Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Bidstack’s CEO James Draper recently sat down with the team at Authority Magazine to answer their questions on the future of gaming and where in-game advertising fits into its evolution with the next generation of consoles soon to be released.
The disruption caused by Covid-19 has led many brands and advertisers to turn to gaming as a new channel and beauty brands are no different. From free face wash samples to full makeovers, beauty brands are getting creative and creating engaging gaming experiences.
In this edition of MarTalk Buzz, Bidstack CEO James Draper shares his views on why forward-thinking brands are turning to in-game ads for higher engagement rates and discusses how the COVID-19 pandemic has pushed marketers to look at where audiences are spending their time.
Gaming is popular on the short-form video platform TikTok, but the company wants to make itself a home for esports, too. In this article The Drum takes a look at how its new partnership with the FIFA 21 esports team Tundra can help it score.
The UK's video games industry has grown to record levels over the past year, and at its fastest rate for more than a decade, according to its trade association. TIGA said that more than 1,740 jobs were added to the sector and that gaming is now generating tax revenues of £907m annually.
Microsoft have dropped the full list of games coming to both the Xbox Series X and Xbox Series S when they launch next month which includes the highly anticipated DIRT5 from Codemasters. Advertisers can advertise exclusively in DIRT5 with Bidstack.