Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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As the pandemic forced brands to pull ad spend across all types of media, one area actually saw gains: video games. Bidstack CTO Francesco Petruzzelli talks to Marketing Brew about the increasing trend of brands utilising in-game advertising as part of their marketing strategy.
The explosive growth of home-based entertainment over the past year has thrust in-game advertising into the mainstream. Our CMO Fernando Faria shares why he believes in-game advertising is an essential marketing tool not to be overlooked.
Bidstack is excited to announce four new gaming partners that will increase global reach across core markets and strengthen their stadium and open-world verticals. Our inventory now includes, Childish Things’ Cricket Captain, All Star Games’ All Star Cricket, Foncad Digital’s Toy Basketball and Mosquito Cocktail’s FPS Finders Reapers.
Last week, Facebook announced its first Oculus Gaming Showcase due to be held on the 21st of this month, where its latest VR games will be unveiled. Read more here!
In this article, Formula One share their plans to implement a new F1 Esports Series Women's Wildcard, a female-only qualification route to the Pro Series in a bid to boost female involvement.
Partnering with Bidstack, Paco Rabanne took some of the most competitive games its audience was playing, and inserted Invictus into every winning moment. This standout brand integration took first place at the Campaign Media Awards 2021 in the Fashion and Beauty category.