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Bidstack News  |  April 20, 2021
The Bidstack Bulletin: 20th April 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

How Brands Turned To In-Game Advertising During The Pandemic

As the pandemic forced brands to pull ad spend across all types of media, one area actually saw gains: video games. Bidstack CTO Francesco Petruzzelli talks to Marketing Brew about the increasing trend of brands utilising in-game advertising as part of their marketing strategy.

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6 Reasons Why Bidstack’s Betting On In-Game Advertising–And So Should You

The explosive growth of home-based entertainment over the past year has thrust in-game advertising into the mainstream. Our CMO Fernando Faria shares why he believes in-game advertising is an essential marketing tool not to be overlooked.

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Bidstack Welcome Four New Partners To The Arena

Bidstack is excited to announce four new gaming partners that will increase global reach across core markets and strengthen their stadium and open-world verticals. Our inventory now includes, Childish Things’ Cricket Captain, All Star Games’ All Star Cricket, Foncad Digital’s Toy Basketball and Mosquito Cocktail’s FPS Finders Reapers.

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Facebook Announces New VR Games At The Oculus Gaming Showcase

Last week, Facebook announced its first Oculus Gaming Showcase due to be held on the 21st of this month, where its latest VR games will be unveiled. Read more here!

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F1 To Implement Women-Only Esports Wildcard

In this article, Formula One share their plans to implement a new F1 Esports Series Women's Wildcard, a female-only qualification route to the Pro Series in a bid to boost female involvement.

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Paco Rabanne Campaign Wins At Campaign Media Awards 2021

Partnering with Bidstack, Paco Rabanne took some of the most competitive games its audience was playing, and inserted Invictus into every winning moment. This standout brand integration took first place at the Campaign Media Awards 2021 in the Fashion and Beauty category.

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More from Bidstack
Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020
In our final Bidstack Bulletin of 2020, EA look set to buy Codemasters in a £1bn deal whilst gamers watch more than 100bn hours of YouTube Gaming content in 2020!
In the Press  |  October 5, 2020
ExchangeWire: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
ExchangeWire wrote a piece on the latest collaboration between Bidstack and Inlogic Games on Soccer Cup 2020 for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...
Bidstack News  |  August 4, 2020
The Bidstack Bulletin: 4th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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