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Bidstack News  |  June 2, 2020
The Bidstack Bulletin: 2nd June 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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EA renews NFL, NFLPA deal

EA Sports are set to deliver the only authentic football simulation game available to players around the world’ until at least 2025 in a new deal with partners NFL and NFLPA. There could be a possibility for this renewed partnership to extend to 2026 but it’s dependent on if revenue targets are achieved.

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Sony postpones PS5 event ‘to allow more important voices to be heard’

Playstation are the latest global interactive and digital entertainment company to postpone Thursday’s PS5 event citing that they ‘do not feel that right now is a time for celebration’. Their statement comes after EA and Google both took the stance to delaying the Madden NFL 21 event and Android 11 beta announcement respectively.

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IGN Summer of Gaming: Schedule, charity events and more revealed

IGN have published the month-long schedule of their IGN Summer of Gaming festival. The schedule boasts previews of the new Borderlands 3 DLC, “Bounty of Blood”, gameplay from Yakuza: Like a Dragon and streams from EA and CD Projekt Red. The festival will also host charity streams based on Capcom’s Resident Evil 3 and Bethesda's Fallout franchise.

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Roundtable debate: The rise of gaming as a major new media channel

For the last 2 weeks of May, Mediatel hosted their ‘Future of Gaming’ event, a festival aimed at educating brands and advertisers about utilising gaming and esports in the right way within their media strategies. Bidstack’s CRO, Lewis Sherlock, took part in a roundtable debate alongside Twitch and Activision Blizzard to answer some of the fundamental questions around the gaming industry.

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Xbox Series X: The most powerful and compatible next-gen console with thousands of games at launch

Xbox has confirmed that they will be bringing backwards compatibility of games to Xbox Series X. The console’s Director of Program Management, Jason Ronald, wrote that backwards compatibility runs natively on Series X’s hardware and all titles (old and new) will be run at peak performance because of it. This will mean that titles will render at their maximum resolution as well as higher and more steady framerates.

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Gucci dives deeper into gaming

Gucci are the latest fashion house to expand their gaming and esports activity with a new partnership with the mobile game, Tennis Clash. From 18th June, players of Tennis Clash will be able to dress their avatars in a collection of Gucci shoes, socks, headgear, and clothing that’s also available to purchase on Gucci​.com. Gucci's first appearance in gaming was in 2019 with their 2 8-bit games, Gucci Ace and Gucci Bee.

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More from Bidstack
In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...
Blog  |  April 30, 2019 |  5 min read
6 Key Trends from Insomnia64 ’19
Last week I headed to Birmingham with the Bidstack team for the biggest annual gaming event in the UK, Insomnia64. Growth in the gaming industry has continued apace since last year’s event and I was interested to see how these strides have influenced the way the event was planned and delivered. Here’s six trends that stood out for me at this year’s festival: 1. Brands are doing...
Petros Gazelidis

Petros Gazelidis

In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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