Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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EA Sports are set to deliver the only authentic football simulation game available to players around the world’ until at least 2025 in a new deal with partners NFL and NFLPA. There could be a possibility for this renewed partnership to extend to 2026 but it’s dependent on if revenue targets are achieved.
Playstation are the latest global interactive and digital entertainment company to postpone Thursday’s PS5 event citing that they ‘do not feel that right now is a time for celebration’. Their statement comes after EA and Google both took the stance to delaying the Madden NFL 21 event and Android 11 beta announcement respectively.
IGN have published the month-long schedule of their IGN Summer of Gaming festival. The schedule boasts previews of the new Borderlands 3 DLC, “Bounty of Blood”, gameplay from Yakuza: Like a Dragon and streams from EA and CD Projekt Red. The festival will also host charity streams based on Capcom’s Resident Evil 3 and Bethesda's Fallout franchise.
For the last 2 weeks of May, Mediatel hosted their ‘Future of Gaming’ event, a festival aimed at educating brands and advertisers about utilising gaming and esports in the right way within their media strategies. Bidstack’s CRO, Lewis Sherlock, took part in a roundtable debate alongside Twitch and Activision Blizzard to answer some of the fundamental questions around the gaming industry.
Xbox has confirmed that they will be bringing backwards compatibility of games to Xbox Series X. The console’s Director of Program Management, Jason Ronald, wrote that backwards compatibility runs natively on Series X’s hardware and all titles (old and new) will be run at peak performance because of it. This will mean that titles will render at their maximum resolution as well as higher and more steady framerates.
Gucci are the latest fashion house to expand their gaming and esports activity with a new partnership with the mobile game, Tennis Clash. From 18th June, players of Tennis Clash will be able to dress their avatars in a collection of Gucci shoes, socks, headgear, and clothing that’s also available to purchase on Gucci.com. Gucci's first appearance in gaming was in 2019 with their 2 8-bit games, Gucci Ace and Gucci Bee.