For marketers looking to reach gamers, even just casual gamers, Twitch is a great channel to explore. However, there are other opportunities that offer greater brand-safety and can be even more effective in reaching the exact same people, like in-game advertising.

Billions of dollars are spent on a wide variety of holiday-specific marketing activities. This article by James Draper, CEO of Bidstack, explores why brands should shift spends to dynamic in-game advertising during this timely and critical season for exposure and sales.

Football Manager 2021 launched last week to critical acclaim from across the gaming industry. This review from GamesRadar+ describes the latest iteration of the iconic series as “a serious breath of fresh air” and praises the improvements made to improve the experience for new players and devotees.

Many still regard video games as a waste of time but the real story is very different. This piece from The Guardian’s Keza McDonald explores a recent study from the University Of Oxford that showed the positive impact gaming can have against some of the outdated stereotypes that are being broken down.

Following on from his recent steps into gaming through the launch of Guild Esports, David Beckham has joined forces with EA sports. The ex-England international has signed a three-year deal with EA worth a reported 40 million pounds which will see him earn more than he did during his time at both Manchester United and PSG.

Football Manager’s Studio Head Miles Jacobson sat down with NME to discuss the launch of the latest instalment of their ever-popular game and opened up on some of the challenges his team overcame in delivering the game amid a global pandemic.