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Bidstack News  |  December 1, 2020
The Bidstack Bulletin: 1st December 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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To Reach Gamers, Advertisers Must Look Beyond Twitch

For marketers looking to reach gamers, even just casual gamers, Twitch is a great channel to explore. However, there are other opportunities that offer greater brand-safety and can be even more effective in reaching the exact same people, like in-game advertising.

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Why In-Game Is The Best Add To Holiday Marketing

Billions of dollars are spent on a wide variety of holiday-specific marketing activities. This article by James Draper, CEO of Bidstack, explores why brands should shift spends to dynamic in-game advertising during this timely and critical season for exposure and sales.

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Football Manager 2021 Review: “The Most Accomplished Entry In Years”

Football Manager 2021 launched last week to critical acclaim from across the gaming industry. This review from GamesRadar+ describes the latest iteration of the iconic series as “a serious breath of fresh air” and praises the improvements made to improve the experience for new players and devotees.

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Video Games Can Improve Mental Health. Let's Stop Seeing Them As A Guilty Pleasure

Many still regard video games as a waste of time but the real story is very different. This piece from The Guardian’s Keza McDonald explores a recent study from the University Of Oxford that showed the positive impact gaming can have against some of the outdated stereotypes that are being broken down.

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Beckham Will Earn More From FIFA 2021 Than He Did At Man Utd & PSG

Following on from his recent steps into gaming through the launch of Guild Esports, David Beckham has joined forces with EA sports. The ex-England international has signed a three-year deal with EA worth a reported 40 million pounds which will see him earn more than he did during his time at both Manchester United and PSG.

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Miles Jacobson Discusses The Launch Of FM21 With NME

Football Manager’s Studio Head Miles Jacobson sat down with NME to discuss the launch of the latest instalment of their ever-popular game and opened up on some of the challenges his team overcame in delivering the game amid a global pandemic.

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More from Bidstack
In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
In the Press  |  September 4, 2020
Pocket Gamer: Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Pocket Gamer’s Kayleigh Partleton wrote a piece on the new c-suite Pubguard appointments. Ad fraud platform Pubguard appoints Andy Curran as its new CEO Bidstack-owned anti-malvertising and ad platform Pubguard has appointed Andy Curran as its new CEO. Before taking the chief exec role, Curran was the head of growth at Bidstack, where he was...
In the Press  |  April 6, 2020
Gov.uk: Government and video games industry join forces in fight against coronavirus
Codemasters BAFTA nominated title, DiRT Rally 2.0 are one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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