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Bidstack News  |  December 1, 2020
The Bidstack Bulletin: 1st December 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

To Reach Gamers, Advertisers Must Look Beyond Twitch

For marketers looking to reach gamers, even just casual gamers, Twitch is a great channel to explore. However, there are other opportunities that offer greater brand-safety and can be even more effective in reaching the exact same people, like in-game advertising.

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Why In-Game Is The Best Add To Holiday Marketing

Billions of dollars are spent on a wide variety of holiday-specific marketing activities. This article by James Draper, CEO of Bidstack, explores why brands should shift spends to dynamic in-game advertising during this timely and critical season for exposure and sales.

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Football Manager 2021 Review: “The Most Accomplished Entry In Years”

Football Manager 2021 launched last week to critical acclaim from across the gaming industry. This review from GamesRadar+ describes the latest iteration of the iconic series as “a serious breath of fresh air” and praises the improvements made to improve the experience for new players and devotees.

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Video Games Can Improve Mental Health. Let's Stop Seeing Them As A Guilty Pleasure

Many still regard video games as a waste of time but the real story is very different. This piece from The Guardian’s Keza McDonald explores a recent study from the University Of Oxford that showed the positive impact gaming can have against some of the outdated stereotypes that are being broken down.

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Beckham Will Earn More From FIFA 2021 Than He Did At Man Utd & PSG

Following on from his recent steps into gaming through the launch of Guild Esports, David Beckham has joined forces with EA sports. The ex-England international has signed a three-year deal with EA worth a reported 40 million pounds which will see him earn more than he did during his time at both Manchester United and PSG.

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Miles Jacobson Discusses The Launch Of FM21 With NME

Football Manager’s Studio Head Miles Jacobson sat down with NME to discuss the launch of the latest instalment of their ever-popular game and opened up on some of the challenges his team overcame in delivering the game amid a global pandemic.

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More from Bidstack
Bidstack News  |  August 13, 2020
Norwich City, BADU Sports and Bidstack form a unique alliance to give youngsters a sporting chance
Norwich City, the Championship football club, BADU Sports, the sports education organisation, and Bidstack, the leading in-game advertising platform, are proud to announce a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.  The alliance will see Bidstack supporting BADU Sports students with the opportunity to attend,...
In the Press  |  September 2, 2020
Mobile Marketing: Movers and Shakers
Mobile Marketing wrote about the newest Pubguard appointments in their latest Movers and Shakers article. Pubguard appoints Curran and Ngai to leadership roles Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack. Curran will focus on positioning the company as the...
Bidstack News  |  May 12, 2020
The Bidstack Bulletin : 12th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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