Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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The Unreal Engine 5 is releasing next year, and Epic Games has a new PlayStation 5 tech demo called Lumen in the Land of Nanite to show it off. The unveiling created quite a splash in the world of gaming and received a lot of hype last week. A preview of the Unreal Engine 5 will be out in early 2021, with the full release coming late in the year.
Bidstack’s VP of Gaming, Charlotte Cook, talked to MCV/Develop’s editor Seth Barton about how in-game advertising can be used for the good of society. She discussed the DCMS ‘Stay Home, Save Lives’ campaign which was delivered in partnership with Codemasters, the good that in-game advertising has done during the lockdown and the potential this new revenue stream can offer to game developers.
In January 2020, Epic Games planned to give away free games every week for a whole year. The games are available for PCs and Macs. This week’s 'mystery game' was Grand Theft Auto V (GTA V) and within minutes of making the game free, the swell of demand caused the site to crash. The crash lasted several hours and seemed to also affect other Epic Games titles such as Fortnite and Battle Breakers.
Bidstack’s CEO, James Draper, spoke to the team at Business Cloud about how in-game ads can deliver important messages to gamers and help to make a difference during the lockdown. He also focuses on the importance of complimenting and enhancing gameplay with ads that are not intrusive to the gaming experience.
In this week’s edition of the World Economics Forum’s podcast, ‘World Vs Virus’ experts explore the boost the Coronavirus has given to gaming and esports, the concept of esports challenging traditional sports and the accelerated growth of what is already the world’s biggest entertainment sector.
Bidtack’s Nina Mackie (Senior Director - Global Agency Partnerships) and Rob Dagwell (Commercial Operations Manager) joined Logitech G’s Changing The Space podcast to discuss the future of in-game advertising and the opportunity for brands.