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Bidstack News  |  May 19, 2020
The Bidstack Bulletin : 19th May 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Unreal Engine 5 tech demo uses 'film-quality' assets, runs on today's hardware

The Unreal Engine 5 is releasing next year, and Epic Games has a new PlayStation 5 tech demo called Lumen in the Land of Nanite to show it off. The unveiling created quite a splash in the world of gaming and received a lot of hype last week. A preview of the Unreal Engine 5 will be out in early 2021, with the full release coming late in the year.

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MCV/Develop: It’s IN the game

Bidstack’s VP of Gaming, Charlotte Cook, talked to MCV/Develop’s editor Seth Barton about how in-game advertising can be used for the good of society. She discussed the DCMS ‘Stay Home, Save Lives’ campaign which was delivered in partnership with Codemasters, the good that in-game advertising has done during the lockdown and the potential this new revenue stream can offer to game developers.

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Grand Theft Auto free download crashes Epic Games store

In January 2020, Epic Games planned to give away free games every week for a whole year. The games are available for PCs and Macs. This week’s 'mystery game' was Grand Theft Auto V (GTA V) and within minutes of making the game free, the swell of demand caused the site to crash. The crash lasted several hours and seemed to also affect other Epic Games titles such as Fortnite and Battle Breakers.

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How Bidstack is placing Coronavirus messaging into video games

Bidstack’s CEO, James Draper, spoke to the team at Business Cloud about how in-game ads can deliver important messages to gamers and help to make a difference during the lockdown. He also focuses on the importance of complimenting and enhancing gameplay with ads that are not intrusive to the gaming experience.

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With sports in lockdown, does COVID-19 herald the victory of video gaming?

In this week’s edition of the World Economics Forum’s podcast, ‘World Vs Virus’ experts explore the boost the Coronavirus has given to gaming and esports, the concept of esports challenging traditional sports and the accelerated growth of what is already the world’s biggest entertainment sector.

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Logitech G’s podcast ‘Changing the Space’ delves into in-game advertising

Bidtack’s Nina Mackie (Senior Director - Global Agency Partnerships) and Rob Dagwell (Commercial Operations Manager) joined Logitech G’s Changing The Space podcast to discuss the future of in-game advertising and the opportunity for brands.

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More from Bidstack
In the Press  |  January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...
In the Press  |  April 22, 2020
netimperative: IPA Bellweather Report – Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
Bidstack CEO, James Draper commented on the latest results published in the April 2020 version of the IPA Bellweather Report. The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA...
In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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