Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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It would be incorrect to say video games went mainstream in 2020. They’ve been mainstream for decades. But their place in pop culture feels far more central – to gamers and non-gamers alike – than ever before.
This is an interesting read featuring a Q&A with Doug Scott, Twitch CMO. He fields questions on the impact of the pandemic, serving a gaming audience and how to engage that audience in an authentic way.
Samsung have partnered with Twitch for their ongoing Twitch Rivals North America event. As part of the deal, Samsung’s Galaxy device will be the exclusive mobile device partner of the event. This is Samsung’s latest foray into esports following on from a number of sponsorships in 2020.
The pandemic gave live-streaming its best year ever in 2020. Streamers became household names and made waves in the press while barriers between gaming and the rest of the internet seemed to break open. Twitch saw an 83% rise in hours watched with 17 billion hours watched recorded, up from 9 billion in 2019.
Valve is doing its part to illustrate gaming’s growth last year with its Steam 2020 Year in Review report. It includes some rather impressive numbers, like the fact that PC gamers increased their playtime by over 50 percent last year, and that each month, 2.6 million people bought a game on Steam for the first time.
So what's to come in 2021? A lot. Unfortunately, most of the big titles slated for this year don't yet have a release date. Here are six promising ones that do, followed by a list of titles that don't.