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Bidstack News  |  January 19, 2021
The Bidstack Bulletin: 19th January 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Video Games Are The Most Important Aspect Of Youth Culture

It would be incorrect to say video games went mainstream in 2020. They’ve been mainstream for decades. But their place in pop culture feels far more central – to gamers and non-gamers alike – than ever before.

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Twitch’s CMO - ‘If Ads Are Done Right, Gamers Will Engage’

This is an interesting read featuring a Q&A with Doug Scott, Twitch CMO. He fields questions on the impact of the pandemic, serving a gaming audience and how to engage that audience in an authentic way.

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Samsung Partner With Twitch Rivals

Samsung have partnered with Twitch for their ongoing Twitch Rivals North America event. As part of the deal, Samsung’s Galaxy device will be the exclusive mobile device partner of the event. This is Samsung’s latest foray into esports following on from a number of sponsorships in 2020.

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Twitch Ended 2020 With Its Biggest Numbers Ever

The pandemic gave live-streaming its best year ever in 2020. Streamers became household names and made waves in the press while barriers between gaming and the rest of the internet seemed to break open. Twitch saw an 83% rise in hours watched with 17 billion hours watched recorded, up from 9 billion in 2019.

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Valve’s Year in Review Shows PC Gaming On The Rise

Valve is doing its part to illustrate gaming’s growth last year with its Steam 2020 Year in Review report. It includes some rather impressive numbers, like the fact that PC gamers increased their playtime by over 50 percent last year, and that each month, 2.6 million people bought a game on Steam for the first time.

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The Big Games Of 2021

So what's to come in 2021? A lot. Unfortunately, most of the big titles slated for this year don't yet have a release date. Here are six promising ones that do, followed by a list of titles that don't.

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More from Bidstack
Bidstack News  |  October 27, 2020
The Bidstack Bulletin: 27th October 2020
In this week's Bidstack Bulletin, gaming is predicted to become the next dominant tech platform and Bidstack announce new partners.
In the Press  |  March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI
ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working...
In the Press  |  October 5, 2020
The Drum: Bidstack hit the back of the net with new Inlogic Games Partnership
The new partnership between Inlogic Games and Bidstack on Soccer Cup 2020 was featured in The Drum in October 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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