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Bidstack News  |  January 19, 2021
The Bidstack Bulletin: 19th January 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Video Games Are The Most Important Aspect Of Youth Culture

It would be incorrect to say video games went mainstream in 2020. They’ve been mainstream for decades. But their place in pop culture feels far more central – to gamers and non-gamers alike – than ever before.

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Twitch’s CMO - ‘If Ads Are Done Right, Gamers Will Engage’

This is an interesting read featuring a Q&A with Doug Scott, Twitch CMO. He fields questions on the impact of the pandemic, serving a gaming audience and how to engage that audience in an authentic way.

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Samsung Partner With Twitch Rivals

Samsung have partnered with Twitch for their ongoing Twitch Rivals North America event. As part of the deal, Samsung’s Galaxy device will be the exclusive mobile device partner of the event. This is Samsung’s latest foray into esports following on from a number of sponsorships in 2020.

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Twitch Ended 2020 With Its Biggest Numbers Ever

The pandemic gave live-streaming its best year ever in 2020. Streamers became household names and made waves in the press while barriers between gaming and the rest of the internet seemed to break open. Twitch saw an 83% rise in hours watched with 17 billion hours watched recorded, up from 9 billion in 2019.

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Valve’s Year in Review Shows PC Gaming On The Rise

Valve is doing its part to illustrate gaming’s growth last year with its Steam 2020 Year in Review report. It includes some rather impressive numbers, like the fact that PC gamers increased their playtime by over 50 percent last year, and that each month, 2.6 million people bought a game on Steam for the first time.

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The Big Games Of 2021

So what's to come in 2021? A lot. Unfortunately, most of the big titles slated for this year don't yet have a release date. Here are six promising ones that do, followed by a list of titles that don't.

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More from Bidstack
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...
In the Press  |  December 18, 2019
The Gaming Economy: Predictions 2020: In-Game Advertising
As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result...
In the Press  |  April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game
Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0. Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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