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Bidstack News  |  August 18, 2020
The Bidstack Bulletin: 18th August 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Fortnite releases 1984 insult ad in spat with Apple and Google app stores

Epic Games have not taken this news lying down and last week released a video titled “Nineteen Eighty-Fortnite” riffing on George Orwell’s 1984 in an effort to drum up support from their community of gamers.

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US games spending once again reaches record quarterly highs

US gaming spend reached another record quarterly high for the period running from April to June. Overall consumer spending on games in the US for Q2 reached $11.6 billion, up 30% year-over-year and up 7% from Q1.

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Norwich City, BADU Sports and Bidstack form a unique alliance to give youngsters a sporting chance

The alliance will focus on creating life-changing opportunities for young people from underrepresented backgrounds in the UK in partnership with Norwich City Football Club.

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Marketing in esports: Just a fad or a real opportunity for brands?

Franck Cremond of Epsilon-Conversant takes a look at the size of the opportunity for brands looking to explore advertising in the esports space in this piece for NetImperative.

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Over 3 billion people play video games, new report reveals

A new report from DFC Intelligence shows that over 3 billion people play video games today. Another recent ESA survey showed that over 214 million Americans are playing video games, with the survey highlighting the familial bonds that video games can help develop.

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Is gaming the future of the virtual world?

Gaming is doing more than displacing other forms of entertainment. It is also providing digital three-dimensional environments in which people can interact freely, develop content and pass on knowledge in new ways.

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More from Bidstack
Bidstack News  |  September 23, 2020
Howzat! Bidstack partners with Nautilus Mobile
Bidstack activates native in-game ads in Real Cricket 20 as the IPL returns   Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership.   Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into...
Bidstack News  |  October 6, 2020
The Bidstack Bulletin: 5th October 2020
In this week's Bidstack Bulletin, the UK games market is slated for more growth, Bidstack announces a new gaming partner and David Beckham secures esports funding.
In the Press  |  September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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