Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Epic Games have not taken this news lying down and last week released a video titled “Nineteen Eighty-Fortnite” riffing on George Orwell’s 1984 in an effort to drum up support from their community of gamers.
US gaming spend reached another record quarterly high for the period running from April to June. Overall consumer spending on games in the US for Q2 reached $11.6 billion, up 30% year-over-year and up 7% from Q1.
The alliance will focus on creating life-changing opportunities for young people from underrepresented backgrounds in the UK in partnership with Norwich City Football Club.
Franck Cremond of Epsilon-Conversant takes a look at the size of the opportunity for brands looking to explore advertising in the esports space in this piece for NetImperative.
A new report from DFC Intelligence shows that over 3 billion people play video games today. Another recent ESA survey showed that over 214 million Americans are playing video games, with the survey highlighting the familial bonds that video games can help develop.
Gaming is doing more than displacing other forms of entertainment. It is also providing digital three-dimensional environments in which people can interact freely, develop content and pass on knowledge in new ways.