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Bidstack News  |  August 18, 2020
The Bidstack Bulletin: 18th August 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Fortnite releases 1984 insult ad in spat with Apple and Google app stores

Epic Games have not taken this news lying down and last week released a video titled “Nineteen Eighty-Fortnite” riffing on George Orwell’s 1984 in an effort to drum up support from their community of gamers.

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US games spending once again reaches record quarterly highs

US gaming spend reached another record quarterly high for the period running from April to June. Overall consumer spending on games in the US for Q2 reached $11.6 billion, up 30% year-over-year and up 7% from Q1.

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Norwich City, BADU Sports and Bidstack form a unique alliance to give youngsters a sporting chance

The alliance will focus on creating life-changing opportunities for young people from underrepresented backgrounds in the UK in partnership with Norwich City Football Club.

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Marketing in esports: Just a fad or a real opportunity for brands?

Franck Cremond of Epsilon-Conversant takes a look at the size of the opportunity for brands looking to explore advertising in the esports space in this piece for NetImperative.

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Over 3 billion people play video games, new report reveals

A new report from DFC Intelligence shows that over 3 billion people play video games today. Another recent ESA survey showed that over 214 million Americans are playing video games, with the survey highlighting the familial bonds that video games can help develop.

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Is gaming the future of the virtual world?

Gaming is doing more than displacing other forms of entertainment. It is also providing digital three-dimensional environments in which people can interact freely, develop content and pass on knowledge in new ways.

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More from Bidstack
Bidstack News  |  April 21, 2020
The Bidstack Bulletin – 21st April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Here’s how our digital lives might look in...
Bidstack News  |  October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games  London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales world,...
Bidstack News  |  March 12, 2020
MG Motors UK makes play for in-game advertising in DiRT Rally 2.0, in collaboration with Bidstack, Codemasters and TMWI
London, UK, 12 March, 2020 – MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real time. Working with leading native in-game advertising provider Bidstack and digital marketing agency tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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