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Bidstack News  |  November 17, 2020
The Bidstack Bulletin: 17th November 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Samsung Report A Sharp Increase In Time Spent Gaming

A new report from Samsung has revealed that gamers are spending more time gaming per day across Samsung TVs in the EU’s top 5 markets than ever before with significant double-digit growth. Time spent gaming has risen by 21% since January alone.

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How The Launch Of Next Gen Consoles Will Give Brands A Halo Effect

As Microsoft and Sony release their latest consoles, advertisers should consider opportunities to reach gamers in unexpected places. That’s according to new insights from eBay Ads UK, who revealed that new game launches fire up the nation’s gamers and inspire them to shop.

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The Evolution Of Gaming As An Event Space

Bidstack’s CEO, James Draper, discusses how live entertainment has begun to shift into video games in this piece for Toolbox Marketing. He takes a look at the opportunities for brands and causes that are bold enough to embrace this new digital space and become central to the shift.

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How EA Are Producing TV Shows To Bring Gaming To The Masses

Electronic Arts are world-famous for their huge video game franchises like FIFA, Madden and Apex Legends, but they also have a division within the company devoted to making something it’s not as well known for? TV shows.

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The Xbox Series X And PS5 Are Here - Which Should You Buy?

Techradar have delivered their verdicts on both of Sony and Microsoft’s shiny next-gen consoles, and both systems left them suitably impressed. But, if you have a choice to make between the Xbox Series X and the PS5, which console should you buy?

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Leading Broadband Providers Report Record Data Use As The New Xbox Launches

The UK's leading internet providers experienced record broadband use last week as a result of the launch of the new Xbox Series X and an update for the Call of Duty games franchise. BT, Virgin Media, TalkTalk, Vodafone, City Fibre and Zen Internet all reported record data use believed to be directly linked to gaming.

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More from Bidstack
In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted. Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic...
In the Press  |  October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...
In the Press  |  November 7, 2019
ExchangeWire: Bidstack Sponsors NFG’s FIFA 20 KIT
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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