Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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A new report from Samsung has revealed that gamers are spending more time gaming per day across Samsung TVs in the EU’s top 5 markets than ever before with significant double-digit growth. Time spent gaming has risen by 21% since January alone.
As Microsoft and Sony release their latest consoles, advertisers should consider opportunities to reach gamers in unexpected places. That’s according to new insights from eBay Ads UK, who revealed that new game launches fire up the nation’s gamers and inspire them to shop.
Bidstack’s CEO, James Draper, discusses how live entertainment has begun to shift into video games in this piece for Toolbox Marketing. He takes a look at the opportunities for brands and causes that are bold enough to embrace this new digital space and become central to the shift.
Electronic Arts are world-famous for their huge video game franchises like FIFA, Madden and Apex Legends, but they also have a division within the company devoted to making something it’s not as well known for? TV shows.
Techradar have delivered their verdicts on both of Sony and Microsoft’s shiny next-gen consoles, and both systems left them suitably impressed. But, if you have a choice to make between the Xbox Series X and the PS5, which console should you buy?
The UK's leading internet providers experienced record broadband use last week as a result of the launch of the new Xbox Series X and an update for the Call of Duty games franchise. BT, Virgin Media, TalkTalk, Vodafone, City Fibre and Zen Internet all reported record data use believed to be directly linked to gaming.