Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week, Bidstack announced Verizon Media as the latest member of their Approved Partner Network in the Nordics and Netherlands. The new partnership will see Bidstack offer Verizon Media access to their global in-game inventory.
Bidstack have been shortlisted in the ‘Best Use of Gaming’ category in The Drum Awards alongside Talk Talk, Group M and Xaxis. Publicis Media and Starcom were also nominated for an in-game campaign delivered by Bidstack for Paco Rabanne’s Invictus.
This year, the London Games Festival will be bigger than ever with almost 400 games businesses attending this free online event. With screenings, panels and Q&As, this year’s festival is set to be an enlightening and entertaining event for game fans and creators alike.
Limelight Networks released their State Of Online Gaming 2021 report last week. Time spent on gaming is on the rise as is time spent watching other gamers via streams. You can check out the full report here.
In celebration of International Womens’ Day, Kinguin revealed data that confirmed Germany as the number 1 European market for female gamers. The world’s first digital marketplace for gamers saw an astonishing 56% growth in active female users in the last 12 months.
Streamers have become household names for young people and now other notable public figures including sports stars, musicians and even politicians are recognising and utilising streaming platforms’ potential to engage with the younger audience. Popular streamer DrLupo remarks that ‘gaming is in an incredible place right now, and it’s only going up from here’.