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Bidstack News  |  March 16, 2021
The Bidstack Bulletin: 16th March 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Bidstack And Verizon Media Announce New Deal In Nordics & Netherlands

Last week, Bidstack announced Verizon Media as the latest member of their Approved Partner Network in the Nordics and Netherlands. The new partnership will see Bidstack offer Verizon Media access to their global in-game inventory.

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Bidstack Power Two Campaigns To The Drum’s Awards Shortlist

Bidstack have been shortlisted in the ‘Best Use of Gaming’ category in The Drum Awards alongside Talk Talk, Group M and Xaxis. Publicis Media and Starcom were also nominated for an in-game campaign delivered by Bidstack for Paco Rabanne’s Invictus.

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London Games Festival Brings The Gaming World To The Capital

This year, the London Games Festival will be bigger than ever with almost 400 games businesses attending this free online event. With screenings, panels and Q&As, this year’s festival is set to be an enlightening and entertaining event for game fans and creators alike.

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Time Spent Gaming Up 14%, Average Playing Time Now 8.5 Hours

Limelight Networks released their State Of Online Gaming 2021 report last week. Time spent on gaming is on the rise as is time spent watching other gamers via streams. You can check out the full report here.

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Germany Revealed As #1 European Market For Female Gamers

In celebration of International Womens’ Day, Kinguin revealed data that confirmed Germany as the number 1 European market for female gamers. The world’s first digital marketplace for gamers saw an astonishing 56% growth in active female users in the last 12 months.

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The Future’s Biggest Stars Are Born On Twitch

Streamers have become household names for young people and now other notable public figures including sports stars, musicians and even politicians are recognising and utilising streaming platforms’ potential to engage with the younger audience. Popular streamer DrLupo remarks that ‘gaming is in an incredible place right now, and it’s only going up from here’.

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More from Bidstack
In the Press  |  October 19, 2020
AdAge: The future of esports lies in its coolness, say League of Legends Leadership
AdAge’s Ethan Jakob Craft, interviewed several industry leaders in gaming and media, including Matthew Manarino, senior creative director of esports at Riot Games, David Higdon, global head of communications of LoL Esports and James Draper, Bidstack CEO, to get their take on League of Legend’s rise in the last decade and what the future could...
Blog  |  August 8, 2019 |  < 1 min read
The Drum: Why gaming will be advertising’s next key channel
James Draper, Bidstack CEO, shared his thoughts with The Drum on adland and how gaming and esports will change the industry for the better. Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past...
James Draper

James Draper

In the Press  |  September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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