Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week the IAB launched their first ever ‘Guide To Gaming’ with contributions from Bidstack and other members of the IAB Gaming Group. The guide establishes gaming as a leading advertising channel in its own right and shows the potential for the channel to grow exponentially.
We were able to share our first ad verification results with Moat by Oracle last week after running tests on in-game advertising campaigns across January and February for Dentsu’s DGame. The findings should give advertisers confidence as Bidstack’s inventory significantly outperformed the industry benchmark.
With many cinemas across the country closed due to ongoing coronavirus restrictions - meaning that they can only open with 50% capacity - CGV came up with the idea of renting out its auditoriums to gamers to bring in a new revenue stream and in doing so created an entirely new experience for gamers.
We enjoyed this piece from Forbes which explores how artists are beginning to explore the possibilities of AR, VR and advertising to fill the void of the pandemic and to facilitate fan engagement without the necessity of traditional live touring.
This piece for The Irish Times from Dentsu dives into the possibilities of advertising in gaming and discusses how many gamers prefer native in-game ads that form a part of the gaming experience. The article suggests that the time is now for media owners and advertisers to take a more active approach to meet gamer preferences.
Sim racing team Red Bull Racing Esports announced a partnership with gaming monitor manufacturer AOC last week. While the team’s drivers will receive state-of-the-art equipment, AOC will benefit from another prominent partner whose data will help to maximise the performance of their products.