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Bidstack News  |  February 16, 2021
The Bidstack Bulletin: 16th February 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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IAB UK Launches Guide To Gaming

Last week the IAB launched their first ever ‘Guide To Gaming’ with contributions from Bidstack and other members of the IAB Gaming Group. The guide establishes gaming as a leading advertising channel in its own right and shows the potential for the channel to grow exponentially.

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Bidstack Teams Up With Moat By Oracle

We were able to share our first ad verification results with Moat by Oracle last week after running tests on in-game advertising campaigns across January and February for Dentsu’s DGame. The findings should give advertisers confidence as Bidstack’s inventory significantly outperformed the industry benchmark.

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Cinemas Now Hiring Out Their Screens To Gamers

With many cinemas across the country closed due to ongoing coronavirus restrictions - meaning that they can only open with 50% capacity - CGV came up with the idea of renting out its auditoriums to gamers to bring in a new revenue stream and in doing so created an entirely new experience for gamers.

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The Future Of Live Events: AR, VR, And Advertising

We enjoyed this piece from Forbes which explores how artists are beginning to explore the possibilities of AR, VR and advertising to fill the void of the pandemic and to facilitate fan engagement without the necessity of traditional live touring.

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Gaming Is The Next Big Opportunity For Marketing

This piece for The Irish Times from Dentsu dives into the possibilities of advertising in gaming and discusses how many gamers prefer native in-game ads that form a part of the gaming experience. The article suggests that the time is now for media owners and advertisers to take a more active approach to meet gamer preferences.

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Red Bull Racing Esports Shifts Gears With AOC Partnership

Sim racing team Red Bull Racing Esports announced a partnership with gaming monitor manufacturer AOC last week. While the team’s drivers will receive state-of-the-art equipment, AOC will benefit from another prominent partner whose data will help to maximise the performance of their products.

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More from Bidstack
In the Press  |  October 20, 2020
CommPro: The power of cause-driven video game advertising
Bidstack CEO, James Draper wrote a piece for CommPro about leveraging the power of video game advertising to the advertisers’ advantage. At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes...
Bidstack News  |  October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games  London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales world,...
In the Press  |  August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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