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Bidstack News  |  September 15, 2020
The Bidstack Bulletin: 15th September 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Microsoft announces pricing for their next-generation consoles

The wait is finally over for Xbox fans as Microsoft confirmed the pricing and specs of their next-gen consoles last week. The Xbox Series X will RRP at $499 whilst the stripped back Series S will be available for $299. It remains to be seen how Sony will respond with pricing for their own next-gen consoles in the coming weeks.

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Celebrity streamer Ninja returns to Twitch

Tyler Blevins aka Ninja has made a return to Twitch, the streaming platform where he made his name and built his considerable fortune. The news comes just over a year after he made the high profile switch to Microsoft’s Mixer only for the platform to wind their operations down, citing competitive pressures.

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WARC discuss why gaming should be a part of your media mix

WARC recently released a guide for brands and advertisers on marketing in the gaming ecosystem. As part of this initiative, they have released a series of interesting articles that delve into the value in-game advertising offers as a new, brand-safe marketing channel.

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TAG launch global brand safety certification program

The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with leading tech and gaming companies such as Google, Facebook, Amazon and Bidstack on board from launch.

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Stormzy’s latest music video was created entirely within a video game

Stormzy has filmed the music video for Rainfall, the forthcoming single from his No 1 album, Heavy is the Head, entirely inside a video game. The award-winning grime artist and social activist will also star as a future version of himself in a mission in the game, Watch Dogs: Legion, which is set to be released on the 29th October.

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Ubisoft announces Rainbow Six World Cup with Tony Parker as ambassador

Ubisoft have unveiled plans for the first ever, Rainbow Six World Cup. The event which is slated for Summer 2021, will feature national teams from 45 countries and regions across the world competing against one another bringing a new dimension to their hugely popular esports events.

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More from Bidstack
In the Press  |  March 18, 2020
The Drum: In-game advertising: The dawn of a new ad category
Bidstack CEO, James Draper, wrote a piece for The Drum around why in-game advertising signifies the dawn of a new advertising category. In this article he talks about the opportunity this emerging channel has for the advertising industry and why now is the time for brands to get in the game. Hardly a week goes...
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.
Blog  |  January 23, 2020 |  3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
James Draper

James Draper

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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