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Bidstack News  |  September 15, 2020
The Bidstack Bulletin: 15th September 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Microsoft announces pricing for their next-generation consoles

The wait is finally over for Xbox fans as Microsoft confirmed the pricing and specs of their next-gen consoles last week. The Xbox Series X will RRP at $499 whilst the stripped back Series S will be available for $299. It remains to be seen how Sony will respond with pricing for their own next-gen consoles in the coming weeks.

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Celebrity streamer Ninja returns to Twitch

Tyler Blevins aka Ninja has made a return to Twitch, the streaming platform where he made his name and built his considerable fortune. The news comes just over a year after he made the high profile switch to Microsoft’s Mixer only for the platform to wind their operations down, citing competitive pressures.

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WARC discuss why gaming should be a part of your media mix

WARC recently released a guide for brands and advertisers on marketing in the gaming ecosystem. As part of this initiative, they have released a series of interesting articles that delve into the value in-game advertising offers as a new, brand-safe marketing channel.

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TAG launch global brand safety certification program

The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with leading tech and gaming companies such as Google, Facebook, Amazon and Bidstack on board from launch.

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Stormzy’s latest music video was created entirely within a video game

Stormzy has filmed the music video for Rainfall, the forthcoming single from his No 1 album, Heavy is the Head, entirely inside a video game. The award-winning grime artist and social activist will also star as a future version of himself in a mission in the game, Watch Dogs: Legion, which is set to be released on the 29th October.

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Ubisoft announces Rainbow Six World Cup with Tony Parker as ambassador

Ubisoft have unveiled plans for the first ever, Rainbow Six World Cup. The event which is slated for Summer 2021, will feature national teams from 45 countries and regions across the world competing against one another bringing a new dimension to their hugely popular esports events.

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More from Bidstack
In the Press  |  March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI
ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working...
In the Press  |  April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game
Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0. Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in...
Bidstack News  |  September 23, 2020
Howzat! Bidstack partners with Nautilus Mobile
Bidstack activates native in-game ads in Real Cricket 20 as the IPL returns   Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership.   Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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