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Bidstack News  |  September 15, 2020
The Bidstack Bulletin: 15th September 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Microsoft announces pricing for their next-generation consoles

The wait is finally over for Xbox fans as Microsoft confirmed the pricing and specs of their next-gen consoles last week. The Xbox Series X will RRP at $499 whilst the stripped back Series S will be available for $299. It remains to be seen how Sony will respond with pricing for their own next-gen consoles in the coming weeks.

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Celebrity streamer Ninja returns to Twitch

Tyler Blevins aka Ninja has made a return to Twitch, the streaming platform where he made his name and built his considerable fortune. The news comes just over a year after he made the high profile switch to Microsoft’s Mixer only for the platform to wind their operations down, citing competitive pressures.

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WARC discuss why gaming should be a part of your media mix

WARC recently released a guide for brands and advertisers on marketing in the gaming ecosystem. As part of this initiative, they have released a series of interesting articles that delve into the value in-game advertising offers as a new, brand-safe marketing channel.

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TAG launch global brand safety certification program

The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with leading tech and gaming companies such as Google, Facebook, Amazon and Bidstack on board from launch.

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Stormzy’s latest music video was created entirely within a video game

Stormzy has filmed the music video for Rainfall, the forthcoming single from his No 1 album, Heavy is the Head, entirely inside a video game. The award-winning grime artist and social activist will also star as a future version of himself in a mission in the game, Watch Dogs: Legion, which is set to be released on the 29th October.

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Ubisoft announces Rainbow Six World Cup with Tony Parker as ambassador

Ubisoft have unveiled plans for the first ever, Rainbow Six World Cup. The event which is slated for Summer 2021, will feature national teams from 45 countries and regions across the world competing against one another bringing a new dimension to their hugely popular esports events.

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More from Bidstack
In the Press  |  November 7, 2019
ExchangeWire: Bidstack Sponsors NFG’s FIFA 20 KIT
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players...
Bidstack News  |  September 2, 2020
Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
London, UK, 2 September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO.    As CEO of Pubguard, Andy Curran will focus on positioning the company as the most agile platform...
In the Press  |  January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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