Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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The wait is finally over for Xbox fans as Microsoft confirmed the pricing and specs of their next-gen consoles last week. The Xbox Series X will RRP at $499 whilst the stripped back Series S will be available for $299. It remains to be seen how Sony will respond with pricing for their own next-gen consoles in the coming weeks.
Tyler Blevins aka Ninja has made a return to Twitch, the streaming platform where he made his name and built his considerable fortune. The news comes just over a year after he made the high profile switch to Microsoft’s Mixer only for the platform to wind their operations down, citing competitive pressures.
WARC recently released a guide for brands and advertisers on marketing in the gaming ecosystem. As part of this initiative, they have released a series of interesting articles that delve into the value in-game advertising offers as a new, brand-safe marketing channel.
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with leading tech and gaming companies such as Google, Facebook, Amazon and Bidstack on board from launch.
Stormzy has filmed the music video for Rainfall, the forthcoming single from his No 1 album, Heavy is the Head, entirely inside a video game. The award-winning grime artist and social activist will also star as a future version of himself in a mission in the game, Watch Dogs: Legion, which is set to be released on the 29th October.
Ubisoft have unveiled plans for the first ever, Rainbow Six World Cup. The event which is slated for Summer 2021, will feature national teams from 45 countries and regions across the world competing against one another bringing a new dimension to their hugely popular esports events.