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Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Sony buys $250m stake in Fortnite creator Epic Games

Sony has made a $250 million investment into Epic Games, the two companies announced the deal last week. It means that Sony now holds a 1.4% stake in the game development studio and gives Epic a valuation of $17.86 billion.

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Popular gaming streamer Ninja appears to move back to Youtube Gaming

Popular gaming streamer Tyler "Ninja" Blevins appears to be back streaming on YouTube, following the shutdown of his previous home, Mixer. Formerly the most popular streamer on Twitch, Blevins departed the platform in August of last year to sign a deal with Mixer - reportedly worth between $20 - $30 million.

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Convergence 2.0: Gaming and Video are more entwined than ever before

Bidstack CEO, James Draper, spoke to Video Ad News about the progression of cloud gaming and how it could evolve to create an entirely new gaming experience.

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A deep dive into the creative process behind Wendy’s famous Fortnite campaign

VMLY&R’s Matt Keck walks us through the journey of the award-winning and often cited Wendy’s in-game advertising campaign for Fortnite. Readers are led through the creative process, from the initial concept all the way through to the delivery.

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Adtech’s top investment banker on who will and won’t survive the pandemic

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. Terence Kawaja, founder and CEO of noted investment bank Luma Partners, shared his thoughts on how adtech will fare in this environment.

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Ubisoft Forward: All the games shown and announced

Ubisoft held its first virtual event, Ubisoft Forward, showcasing the next wave of titles being released in 2020/2021. We saw trailers and gameplay from titles such as Assassin’s Creed Valhalla, Watch Dogs: Legion, its newly-announced battle royale shooter Hyper Scape, Far Cry 6, and more.

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More from Bidstack
In the Press  |  October 5, 2020
Gamasutra: Bidstack hit the back of the net with new Inlogic Games Partnership
Gamasutra covered Bidstack’s news on the collaboration with Inlogic Games for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently...
In the Press  |  September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...
Bidstack News  |  April 27, 2021
The Bidstack Bulletin: 27th April 2021
In this week's Bidstack Bulletin, The IAB release their Digital AdSpend report, Deloitte uncover digital media trends and the IOC announce Olympic esports events.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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