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Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Sony buys $250m stake in Fortnite creator Epic Games

Sony has made a $250 million investment into Epic Games, the two companies announced the deal last week. It means that Sony now holds a 1.4% stake in the game development studio and gives Epic a valuation of $17.86 billion.

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Popular gaming streamer Ninja appears to move back to Youtube Gaming

Popular gaming streamer Tyler "Ninja" Blevins appears to be back streaming on YouTube, following the shutdown of his previous home, Mixer. Formerly the most popular streamer on Twitch, Blevins departed the platform in August of last year to sign a deal with Mixer - reportedly worth between $20 - $30 million.

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Convergence 2.0: Gaming and Video are more entwined than ever before

Bidstack CEO, James Draper, spoke to Video Ad News about the progression of cloud gaming and how it could evolve to create an entirely new gaming experience.

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A deep dive into the creative process behind Wendy’s famous Fortnite campaign

VMLY&R’s Matt Keck walks us through the journey of the award-winning and often cited Wendy’s in-game advertising campaign for Fortnite. Readers are led through the creative process, from the initial concept all the way through to the delivery.

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Adtech’s top investment banker on who will and won’t survive the pandemic

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. Terence Kawaja, founder and CEO of noted investment bank Luma Partners, shared his thoughts on how adtech will fare in this environment.

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Ubisoft Forward: All the games shown and announced

Ubisoft held its first virtual event, Ubisoft Forward, showcasing the next wave of titles being released in 2020/2021. We saw trailers and gameplay from titles such as Assassin’s Creed Valhalla, Watch Dogs: Legion, its newly-announced battle royale shooter Hyper Scape, Far Cry 6, and more.

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More from Bidstack
Blog  |  March 17, 2020 |  4 min read
Pro Sports Disrupted: Can Gaming and Esports Be The Solution?
It has been a turbulent couple of weeks in the world of professional sport, where a number of major sporting events such as the NBA, NHL, MLB, Premier League, ATP Tour and almost all other international and national sporting competitions have been postponed indefinitely.  While this was the right thing to do, as human safety...
Adam Fisher

Adam Fisher

Bidstack News  |  October 13, 2020
The Bidstack Bulletin: 13th October 2020
In this week's Bidstack Bulletin, Twitch now dominate the game streaming market, Crucible is cancelled and brands discuss activating via gaming and esports.
In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted. Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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