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Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Sony buys $250m stake in Fortnite creator Epic Games

Sony has made a $250 million investment into Epic Games, the two companies announced the deal last week. It means that Sony now holds a 1.4% stake in the game development studio and gives Epic a valuation of $17.86 billion.

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Popular gaming streamer Ninja appears to move back to Youtube Gaming

Popular gaming streamer Tyler "Ninja" Blevins appears to be back streaming on YouTube, following the shutdown of his previous home, Mixer. Formerly the most popular streamer on Twitch, Blevins departed the platform in August of last year to sign a deal with Mixer - reportedly worth between $20 - $30 million.

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Convergence 2.0: Gaming and Video are more entwined than ever before

Bidstack CEO, James Draper, spoke to Video Ad News about the progression of cloud gaming and how it could evolve to create an entirely new gaming experience.

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A deep dive into the creative process behind Wendy’s famous Fortnite campaign

VMLY&R’s Matt Keck walks us through the journey of the award-winning and often cited Wendy’s in-game advertising campaign for Fortnite. Readers are led through the creative process, from the initial concept all the way through to the delivery.

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Adtech’s top investment banker on who will and won’t survive the pandemic

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. Terence Kawaja, founder and CEO of noted investment bank Luma Partners, shared his thoughts on how adtech will fare in this environment.

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Ubisoft Forward: All the games shown and announced

Ubisoft held its first virtual event, Ubisoft Forward, showcasing the next wave of titles being released in 2020/2021. We saw trailers and gameplay from titles such as Assassin’s Creed Valhalla, Watch Dogs: Legion, its newly-announced battle royale shooter Hyper Scape, Far Cry 6, and more.

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More from Bidstack
In the Press  |  February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House. Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board. House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO...
Bidstack News  |  April 7, 2020
The Bidstack Bulletin – 7th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Coronavirus: Video games add ‘stay at home’ COVID-19...
Bidstack News  |  March 12, 2020
MG Motors UK makes play for in-game advertising in DiRT Rally 2.0, in collaboration with Bidstack, Codemasters and TMWI
London, UK, 12 March, 2020 – MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real time. Working with leading native in-game advertising provider Bidstack and digital marketing agency tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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