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Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Sony buys $250m stake in Fortnite creator Epic Games

Sony has made a $250 million investment into Epic Games, the two companies announced the deal last week. It means that Sony now holds a 1.4% stake in the game development studio and gives Epic a valuation of $17.86 billion.

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Popular gaming streamer Ninja appears to move back to Youtube Gaming

Popular gaming streamer Tyler "Ninja" Blevins appears to be back streaming on YouTube, following the shutdown of his previous home, Mixer. Formerly the most popular streamer on Twitch, Blevins departed the platform in August of last year to sign a deal with Mixer - reportedly worth between $20 - $30 million.

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Convergence 2.0: Gaming and Video are more entwined than ever before

Bidstack CEO, James Draper, spoke to Video Ad News about the progression of cloud gaming and how it could evolve to create an entirely new gaming experience.

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A deep dive into the creative process behind Wendy’s famous Fortnite campaign

VMLY&R’s Matt Keck walks us through the journey of the award-winning and often cited Wendy’s in-game advertising campaign for Fortnite. Readers are led through the creative process, from the initial concept all the way through to the delivery.

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Adtech’s top investment banker on who will and won’t survive the pandemic

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. Terence Kawaja, founder and CEO of noted investment bank Luma Partners, shared his thoughts on how adtech will fare in this environment.

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Ubisoft Forward: All the games shown and announced

Ubisoft held its first virtual event, Ubisoft Forward, showcasing the next wave of titles being released in 2020/2021. We saw trailers and gameplay from titles such as Assassin’s Creed Valhalla, Watch Dogs: Legion, its newly-announced battle royale shooter Hyper Scape, Far Cry 6, and more.

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In this week's Bidstack Bulletin, preview the biggest games of 2021 and discover how gaming has overtaken music as the most powerful influence in youth culture.
Blog  |  October 21, 2019 |  4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is  worth more than the film and music industries combined. It now accounts for  more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...
Lewis Hadley

Lewis Hadley

Bidstack News  |  July 21, 2020
The Bidstack Bulletin: 21st July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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