Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Sony has made a $250 million investment into Epic Games, the two companies announced the deal last week. It means that Sony now holds a 1.4% stake in the game development studio and gives Epic a valuation of $17.86 billion.
Popular gaming streamer Tyler "Ninja" Blevins appears to be back streaming on YouTube, following the shutdown of his previous home, Mixer. Formerly the most popular streamer on Twitch, Blevins departed the platform in August of last year to sign a deal with Mixer - reportedly worth between $20 - $30 million.
Bidstack CEO, James Draper, spoke to Video Ad News about the progression of cloud gaming and how it could evolve to create an entirely new gaming experience.
VMLY&R’s Matt Keck walks us through the journey of the award-winning and often cited Wendy’s in-game advertising campaign for Fortnite. Readers are led through the creative process, from the initial concept all the way through to the delivery.
Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. Terence Kawaja, founder and CEO of noted investment bank Luma Partners, shared his thoughts on how adtech will fare in this environment.
Ubisoft held its first virtual event, Ubisoft Forward, showcasing the next wave of titles being released in 2020/2021. We saw trailers and gameplay from titles such as Assassin’s Creed Valhalla, Watch Dogs: Legion, its newly-announced battle royale shooter Hyper Scape, Far Cry 6, and more.
Lewis Hadley
