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Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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EA Look Set To Buy Codemasters In A £1bn Deal

Gaming giants Electronic Arts are set to acquire the British video game maker and Bidstack partner - Codemasters. The deal is worth an estimated $1.2bn (£1bn) and will significantly strengthen EA’s position as a leading producer of sporting titles. Codemasters are best known for their racing games, including the Dirt Rally series, GRID and Formula 1 gaming franchise.

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Gamers Watched More Than 100bn Hours Of YouTube Gaming Content in 2020

Gaming has remained one of the most dominant pillars of online entertainment in 2020, and nowhere was that more apparent than in YouTube’s recently released 2020 statistics. According to YouTube Gaming, users of the video-sharing site watched 100 billion hours of gaming content on the platform this past year, double the number of hours watched in 2018.

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Video Games Offer More Than Just Escapism, For Some They Are A Lifeline

In a difficult year for all, we have discovered new ways of coping with the new normal. For some, this has involved exercise and regular walks. For others, it’s been listening parties and family quiz nights over Zoom. However, for many, it has been gaming and the social aspect of it that has helped people through.

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The Power Of Programmatic In-Game Advertising

In this piece MiQ's Freddie Turner, Director of Strategy UK and Ivor McLaren, Senior Solutions Engineer, explore the new-found ways that marketers can use programmatic advertising in gaming and make the most of recent console and title releases.

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Predictions 2021 - Adtech Searches For Its Identity

It has been a year of change in the ad tech industry with third party cookies phased out, Apple’s IDFA being abandoned and the implications of Covid-19. In this article we hear from a number of leading names from the industry on their predictions for 2021 and beyond and adtech searches for its identity amid significant change.

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CNN: Why The Video Game Boom Is Here To Stay

In a year when industries that require the physical presence of their customers are on the ropes - from airlines and theme parks to brick-and-mortar retailers - those that don't require in-person participation are thriving. Exhibit A: Online gaming, which has been among the big winners of 2020. Exhibit B: The hardware providers that gamers rely upon to enjoy their gaming experiences.

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More from Bidstack
In the Press  |  July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event.  The details of Google’s Stadia platform which were released ahead of this year’s E3,  set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
Bidstack News  |  October 5, 2020
Bidstack hit the back of the net with new Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed...
In the Press  |  April 6, 2020
inews: Coronavirus: ‘Stay at Home’ warnings added to some of the UK’s biggest video games
Leveraging Bidstack’s in-game advertising technology, BAFTA nominated Codemasters’ title, DiRT Rally 2.0 are one a handful of titles to display coronavirus safety advice to gamers around the world. Government messaging urging the public to stay at home will start appearing in some of the UK’s most popular video games as people are urged to stay...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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