Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Gaming giants Electronic Arts are set to acquire the British video game maker and Bidstack partner - Codemasters. The deal is worth an estimated $1.2bn (£1bn) and will significantly strengthen EA’s position as a leading producer of sporting titles. Codemasters are best known for their racing games, including the Dirt Rally series, GRID and Formula 1 gaming franchise.
Gaming has remained one of the most dominant pillars of online entertainment in 2020, and nowhere was that more apparent than in YouTube’s recently released 2020 statistics. According to YouTube Gaming, users of the video-sharing site watched 100 billion hours of gaming content on the platform this past year, double the number of hours watched in 2018.
In a difficult year for all, we have discovered new ways of coping with the new normal. For some, this has involved exercise and regular walks. For others, it’s been listening parties and family quiz nights over Zoom. However, for many, it has been gaming and the social aspect of it that has helped people through.
In this piece MiQ's Freddie Turner, Director of Strategy UK and Ivor McLaren, Senior Solutions Engineer, explore the new-found ways that marketers can use programmatic advertising in gaming and make the most of recent console and title releases.
It has been a year of change in the ad tech industry with third party cookies phased out, Apple’s IDFA being abandoned and the implications of Covid-19. In this article we hear from a number of leading names from the industry on their predictions for 2021 and beyond and adtech searches for its identity amid significant change.
In a year when industries that require the physical presence of their customers are on the ropes - from airlines and theme parks to brick-and-mortar retailers - those that don't require in-person participation are thriving. Exhibit A: Online gaming, which has been among the big winners of 2020. Exhibit B: The hardware providers that gamers rely upon to enjoy their gaming experiences.