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Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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EA Look Set To Buy Codemasters In A £1bn Deal

Gaming giants Electronic Arts are set to acquire the British video game maker and Bidstack partner - Codemasters. The deal is worth an estimated $1.2bn (£1bn) and will significantly strengthen EA’s position as a leading producer of sporting titles. Codemasters are best known for their racing games, including the Dirt Rally series, GRID and Formula 1 gaming franchise.

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Gamers Watched More Than 100bn Hours Of YouTube Gaming Content in 2020

Gaming has remained one of the most dominant pillars of online entertainment in 2020, and nowhere was that more apparent than in YouTube’s recently released 2020 statistics. According to YouTube Gaming, users of the video-sharing site watched 100 billion hours of gaming content on the platform this past year, double the number of hours watched in 2018.

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Video Games Offer More Than Just Escapism, For Some They Are A Lifeline

In a difficult year for all, we have discovered new ways of coping with the new normal. For some, this has involved exercise and regular walks. For others, it’s been listening parties and family quiz nights over Zoom. However, for many, it has been gaming and the social aspect of it that has helped people through.

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The Power Of Programmatic In-Game Advertising

In this piece MiQ's Freddie Turner, Director of Strategy UK and Ivor McLaren, Senior Solutions Engineer, explore the new-found ways that marketers can use programmatic advertising in gaming and make the most of recent console and title releases.

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Predictions 2021 - Adtech Searches For Its Identity

It has been a year of change in the ad tech industry with third party cookies phased out, Apple’s IDFA being abandoned and the implications of Covid-19. In this article we hear from a number of leading names from the industry on their predictions for 2021 and beyond and adtech searches for its identity amid significant change.

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CNN: Why The Video Game Boom Is Here To Stay

In a year when industries that require the physical presence of their customers are on the ropes - from airlines and theme parks to brick-and-mortar retailers - those that don't require in-person participation are thriving. Exhibit A: Online gaming, which has been among the big winners of 2020. Exhibit B: The hardware providers that gamers rely upon to enjoy their gaming experiences.

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More from Bidstack
Bidstack News  |  April 20, 2021
The Bidstack Bulletin: 20th April 2021
In this week's Bulletin, Bidstack welcomes four new gaming partnerships, Paco Rabanne campaign wins big and our CMO discusses why in-game advertising is an essential tool.
In the Press  |  August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020
In our final Bidstack Bulletin of 2020, EA look set to buy Codemasters in a £1bn deal whilst gamers watch more than 100bn hours of YouTube Gaming content in 2020!

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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