Contact

Name*

First name

Last name

Email*

Subject*

Message*

All fields are required. We aim to respond within 2 - 3 days

Sign Up to our SDK

Name*

First name

Last name

Email*

Contact No.*

Company*

Position*

Company URL*

Select the platforms you use:*

All fields are required. We aim to respond within 48 hours

Bidstack News  |  April 14, 2020
The Bidstack Bulletin – 14th April 2020


Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below.


This weeks highlights:

Source: Playstation 2020

1. Playstation unveils DualSense, the new wireless controller for PS5

Playstation last week released images and details of the new wireless controller for the upcoming PS5. With DualSense, they’ve adopted haptic feedback into the controller and incorporated adaptive triggers in the L2 and R2 button so that gamers can really feel the tension of their actions.

2. Gamer Gareth Bale raises money for Covid-19 battle in esports event

Real Madrid and Wales forward Gareth Bale has joined the battle against Coronavirus with a FIFA esport event. ‘Combat Corona’ was streamed live on Twitch and raised more than £18,000 for multiple charities including UNICEF. He was joined by Juventus star Paulo Dybala, Manchester United’s Daniel James and England goalkeeper Jordan Pickford.

 

Source: iRacing

3. Subaru partner with sim racing platform, iRacing

Subaru of America, has partnered with sim racing platform, iRacing to deliver a six-round esports championship that begins on the 10th of April. The $10k prize pool will be donated to a selection of charities which will be announced closer to time. The event will be broadcasted on iRacing’s social media platforms and Subaru Motorsport USA’s Facebook page.

4. Google Stadia Pro is free for everyone for two months

Google announced earlier this month that they are making the platform free for two month to new and existing users in 14 countries. Access to the cloud gaming platform usually costs subscribers $10 a month and members have access to nine games, ranging from Bungie’s Destiny 2: The Collection to Codemasters’ GRID. With this news, Google’s implemented a ‘no commitment policy’ whereby subscribers can take full advantage of the free months and then quit whenever they want.

 

Source: Visual Capitalist 2020

5. Have our media consumption habits changed since the COVID-19 lockdown?

According to data pulled from Global Web Index (GWI) by Visual Capitalist, UK and US media consumption habits has changed quite drastically since the COVID-19 outbreak. GWI surveyed 4000 internet users between the age of 16 and 64 to find out how much Coronavirus has impacted on media consumption.

6. Football’s staying home and turning to esports with #FootballsStayingHomeCup

16 England players are set to come together for a FIFA esports tournament online as part of the FA’s #FootballsStayingHome initiative. The competition will help to raise awareness for the National Emergencies Trust and their efforts to help those most affected by the Coronavirus outbreak and will feature the likes of Lucy Bronze, Jordan Nobbs, Ellie Roebuck, Marcus Rashford, Jadon Sancho and Trent Alexander-Arnold.

More from Bidstack
Blog  |  March 21, 2019 |  5 min read
Bidstack’s View: Stadia and the Future of Gaming
As passionate members of the gaming community, we felt extremely lucky to be in the audience for Google’s #Stadia announcement on Tuesday. The buzz around GDC and online in the aftermath of the presentation seemed to point to the significance of the move; but what exactly does Stadia mean for the video game market and the in-game advertising landscape? Here’s our...
Lewis Hadley

Lewis Hadley

In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...
Blog  |  June 30, 2020 |  4 min read
Establishing the framework for in-game advertising
Lockdown hasn’t just seen gaming and esports boost their mainstream status; it’s swiftly accelerated the advertising industry’s in-game evolution too. In just a few months, Steam has set and smashed multiple user records; reporting 22 million concurrent gamers at last count. Call of Duty’s Warzone racked up 60 million new users weeks after its launch....
Francesco Petruzzelli

Francesco Petruzzelli

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.