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Bidstack News  |  October 13, 2020
The Bidstack Bulletin: 13th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

AdAge Unpack The Enduring Appeal Of League Of Legends As An Esport

After more than a decade on the market, the ever-popular PC game League Of Legends are seeking to define the next 10 years of esports. AdAge caught up with a number of industry-leading names to discuss this further, including our CEO James Draper.

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How Honda And Nestlé Make Authentic Connections Through Esports

Many brands are looking to engage with gamers but want to do so in a meaningful and authentic way. Marketing Dive takes a look at how some leading brands and their partners, including leading gaming organisations such as Team Liquid and Riot Games, are evolving opportunities in the billion-dollar business.

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Amazon’s Twitch Dominates The Game Streaming Market

Twitch controlled more than 91% of the live video game streaming market during the third quarter, in terms of hours streamed, according to a report that Streamlabs and analytics start-up Stream Hatchet released on Wednesday. Microsoft shut down its service, Mixer, in June and encouraged its users to adopt Facebook Gaming. But, most appear to have gone with Twitch.

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Star Of Netflix’s Sex Education, Asa Butterfield, Joins Team Liquid

Team Liquid introduced a rather unusual addition to their organisation last week when Hollywood actor, and star of the Netflix series Sex Education, Asa Butterfield joined the team. For now they haven’t revealed what he’ll be doing with the team but it’s another interesting move that demonstrates the growing influence of gaming in the mainstream.

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Amazon Has Cancelled Crucible, Its Free-To-Play Multiplayer Shooter

Amazon has officially cancelled Crucible, its free-to-play multiplayer shooter. It’s the end of a rocky journey for the game, which was first launched in May after years in development before being put back into closed beta in July.

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James Maddison: What It's Like To Play FIFA As A Pro Footballer

Premier League footballer James Maddison discusses what it’s like to play the FIFA franchise as a pro that features within the game itself. He reveals how it feels to unpack his own ratings when the latest version of the title is released and how people step up their efforts when they realise they are playing a Leicester City and England player.

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More from Bidstack
Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
James Draper

James Draper

In the Press  |  October 22, 2019
My Digital Hero – Simon Gosling, CMO, in New Digital Age
New Digital Age asked some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them. Simon Gosling has over 25-years’ experience in the industry, joining Bidstack in 2019 as CMO. Previously he was Futurist at Unruly, and CEO of Happy Finish, where he oversaw the development of its VR/AR department. Who...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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