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Bidstack News  |  October 13, 2020
The Bidstack Bulletin: 13th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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AdAge Unpack The Enduring Appeal Of League Of Legends As An Esport

After more than a decade on the market, the ever-popular PC game League Of Legends are seeking to define the next 10 years of esports. AdAge caught up with a number of industry-leading names to discuss this further, including our CEO James Draper.

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How Honda And Nestlé Make Authentic Connections Through Esports

Many brands are looking to engage with gamers but want to do so in a meaningful and authentic way. Marketing Dive takes a look at how some leading brands and their partners, including leading gaming organisations such as Team Liquid and Riot Games, are evolving opportunities in the billion-dollar business.

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Amazon’s Twitch Dominates The Game Streaming Market

Twitch controlled more than 91% of the live video game streaming market during the third quarter, in terms of hours streamed, according to a report that Streamlabs and analytics start-up Stream Hatchet released on Wednesday. Microsoft shut down its service, Mixer, in June and encouraged its users to adopt Facebook Gaming. But, most appear to have gone with Twitch.

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Star Of Netflix’s Sex Education, Asa Butterfield, Joins Team Liquid

Team Liquid introduced a rather unusual addition to their organisation last week when Hollywood actor, and star of the Netflix series Sex Education, Asa Butterfield joined the team. For now they haven’t revealed what he’ll be doing with the team but it’s another interesting move that demonstrates the growing influence of gaming in the mainstream.

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Amazon Has Cancelled Crucible, Its Free-To-Play Multiplayer Shooter

Amazon has officially cancelled Crucible, its free-to-play multiplayer shooter. It’s the end of a rocky journey for the game, which was first launched in May after years in development before being put back into closed beta in July.

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James Maddison: What It's Like To Play FIFA As A Pro Footballer

Premier League footballer James Maddison discusses what it’s like to play the FIFA franchise as a pro that features within the game itself. He reveals how it feels to unpack his own ratings when the latest version of the title is released and how people step up their efforts when they realise they are playing a Leicester City and England player.

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Bidstack News  |  December 8, 2020
The Bidstack Bulletin: 8th December 2020
In this week's Bidstack Bulletin, Microsoft double down on gaming, US consumers invest more time into video games and Gareth Bale’s esports team up with Duracell.
Blog  |  October 21, 2019 |  4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is  worth more than the film and music industries combined. It now accounts for  more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...
Lewis Hadley

Lewis Hadley

Bidstack News  |  November 24, 2020
The Bidstack Bulletin: 24th November 2020
In this week's Bidstack Bulletin, Advertising Week 360 explore who the gaming audience are, Football Manager launch a new Xbox edition and more people watch esports than the NBA!

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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