Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
Want to keep up to date with Bidstack Bulletin? Click here to subscribe
After more than a decade on the market, the ever-popular PC game League Of Legends are seeking to define the next 10 years of esports. AdAge caught up with a number of industry-leading names to discuss this further, including our CEO James Draper.
Many brands are looking to engage with gamers but want to do so in a meaningful and authentic way. Marketing Dive takes a look at how some leading brands and their partners, including leading gaming organisations such as Team Liquid and Riot Games, are evolving opportunities in the billion-dollar business.
Twitch controlled more than 91% of the live video game streaming market during the third quarter, in terms of hours streamed, according to a report that Streamlabs and analytics start-up Stream Hatchet released on Wednesday. Microsoft shut down its service, Mixer, in June and encouraged its users to adopt Facebook Gaming. But, most appear to have gone with Twitch.
Team Liquid introduced a rather unusual addition to their organisation last week when Hollywood actor, and star of the Netflix series Sex Education, Asa Butterfield joined the team. For now they haven’t revealed what he’ll be doing with the team but it’s another interesting move that demonstrates the growing influence of gaming in the mainstream.
Amazon has officially cancelled Crucible, its free-to-play multiplayer shooter. It’s the end of a rocky journey for the game, which was first launched in May after years in development before being put back into closed beta in July.
Premier League footballer James Maddison discusses what it’s like to play the FIFA franchise as a pro that features within the game itself. He reveals how it feels to unpack his own ratings when the latest version of the title is released and how people step up their efforts when they realise they are playing a Leicester City and England player.