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Bidstack News  |  October 13, 2020
The Bidstack Bulletin: 13th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

AdAge Unpack The Enduring Appeal Of League Of Legends As An Esport

After more than a decade on the market, the ever-popular PC game League Of Legends are seeking to define the next 10 years of esports. AdAge caught up with a number of industry-leading names to discuss this further, including our CEO James Draper.

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How Honda And Nestlé Make Authentic Connections Through Esports

Many brands are looking to engage with gamers but want to do so in a meaningful and authentic way. Marketing Dive takes a look at how some leading brands and their partners, including leading gaming organisations such as Team Liquid and Riot Games, are evolving opportunities in the billion-dollar business.

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Amazon’s Twitch Dominates The Game Streaming Market

Twitch controlled more than 91% of the live video game streaming market during the third quarter, in terms of hours streamed, according to a report that Streamlabs and analytics start-up Stream Hatchet released on Wednesday. Microsoft shut down its service, Mixer, in June and encouraged its users to adopt Facebook Gaming. But, most appear to have gone with Twitch.

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Star Of Netflix’s Sex Education, Asa Butterfield, Joins Team Liquid

Team Liquid introduced a rather unusual addition to their organisation last week when Hollywood actor, and star of the Netflix series Sex Education, Asa Butterfield joined the team. For now they haven’t revealed what he’ll be doing with the team but it’s another interesting move that demonstrates the growing influence of gaming in the mainstream.

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Amazon Has Cancelled Crucible, Its Free-To-Play Multiplayer Shooter

Amazon has officially cancelled Crucible, its free-to-play multiplayer shooter. It’s the end of a rocky journey for the game, which was first launched in May after years in development before being put back into closed beta in July.

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James Maddison: What It's Like To Play FIFA As A Pro Footballer

Premier League footballer James Maddison discusses what it’s like to play the FIFA franchise as a pro that features within the game itself. He reveals how it feels to unpack his own ratings when the latest version of the title is released and how people step up their efforts when they realise they are playing a Leicester City and England player.

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More from Bidstack
In the Press  |  April 6, 2020
Forbes: How British Developers Are Sending The ‘Stay At Home’ Coronavirus Message To Gamers
Codemasters worked with their partners, Bidstack to deliver ‘Stay Home, Save Lives’ message in DiRT Rally 2.0 title. A trio of U.K. developers has committed to combating COVID-19 by adding in-game adverts that provide coronavirus safety advice, in line with wider government messaging. The move is being made by Rebellion, Codemasters and Activision-Blizzard’s freemium mobile...
Bidstack News  |  March 12, 2020
MG Motors UK makes play for in-game advertising in DiRT Rally 2.0, in collaboration with Bidstack, Codemasters and TMWI
London, UK, 12 March, 2020 – MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real time. Working with leading native in-game advertising provider Bidstack and digital marketing agency tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer...
Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
James Draper

James Draper

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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