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Bidstack News  |  April 13, 2021
The Bidstack Bulletin: 13th April 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Bidstack Shifts Into Gear With Three New Racing Titles

Bidstack announced three new gaming partnerships last week that will extend the possible reach for brands and advertisers across the racing vertical. Now added to our portfolio are GameBake’s Mr Bean Special Delivery, Illusion Lab’s Touchgrind BMX 2 and Meltdown Interactive Media’s SuperTrucks Offroad 2.

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In-Game Advertising Went Mainstream In 2020

In this piece Martech Series cover some of the key highlights of our 2020 annual report and look at how the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world.

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E3 2021: Biggest Conference In Gaming Is Going Online

After being cancelled last year due to the pandemic, E3 is set to go ahead this year in digital form and will be free to all. Seen by some as ‘the biggest video game event in the world’, E3 connects developers and publishers with gamers, showcasing the latest and greatest from those in the gaming space.

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Madden NFL: The England Cricketer Who Is Starring In The Gaming World

From lockdown to touchdown! Last week, we discovered that Liam O’Brien, the England cricketer, is now ranked number one in the UK on EA’s Madden, despite having “only recently learned the rules”.

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Carrot Group And Lenovo Team Up To Engage Students Through Esports

Last week, Carrot Group announced that they had begun collaborating with Lenovo to expand their popular esports programs to middle and high schools nationwide. They’re currently on a mission to engage and inspire students to pursue STEAM fields.

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Breitling Gets Its Game On

This article explains how the leading watch brand Breitling used the fashion-led gaming app Drest to generate awareness and image for their female audiences. The app allows users to create virtual styling sessions for their avatars with fashion and accessories from more than 200 brands.

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More from Bidstack
In the Press  |  December 18, 2019
The Gaming Economy: Predictions 2020: In-Game Advertising
As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result...
Bidstack News  |  October 20, 2020
The Bidstack Bulletin: 20th October 2020
In this week's Bidstack Bulletin, Bidstack’s CEO James Draper discusses the future of in-game advertising, beauty brands get in the game and the UK gaming sector sets new records.
Bidstack News  |  February 16, 2021
The Bidstack Bulletin: 16th February 2021
In this week's Bidstack Bulletin, the IAB launches its first Guide To Gaming and Bidstack announce their collaboration with Moat by Oracle.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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