Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Bidstack announced three new gaming partnerships last week that will extend the possible reach for brands and advertisers across the racing vertical. Now added to our portfolio are GameBake’s Mr Bean Special Delivery, Illusion Lab’s Touchgrind BMX 2 and Meltdown Interactive Media’s SuperTrucks Offroad 2.
In this piece Martech Series cover some of the key highlights of our 2020 annual report and look at how the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world.
After being cancelled last year due to the pandemic, E3 is set to go ahead this year in digital form and will be free to all. Seen by some as ‘the biggest video game event in the world’, E3 connects developers and publishers with gamers, showcasing the latest and greatest from those in the gaming space.
From lockdown to touchdown! Last week, we discovered that Liam O’Brien, the England cricketer, is now ranked number one in the UK on EA’s Madden, despite having “only recently learned the rules”.
Last week, Carrot Group announced that they had begun collaborating with Lenovo to expand their popular esports programs to middle and high schools nationwide. They’re currently on a mission to engage and inspire students to pursue STEAM fields.
This article explains how the leading watch brand Breitling used the fashion-led gaming app Drest to generate awareness and image for their female audiences. The app allows users to create virtual styling sessions for their avatars with fashion and accessories from more than 200 brands.