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Bidstack News  |  January 12, 2021
The Bidstack Bulletin: 12th January 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

Bidstack’s CTO Fran Petruzzelli recently shared his thoughts on why the launch of next-gen consoles could be the next big marketing opportunity for brands and advertisers with AdExchanger.

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In-Game Advertising Is On The Up — Here’s How It Can Support Your Brand

Lewis Smithington of Media Monks wrote this piece for The Next Web which explores the growing importance of gaming as a social tool in our lives and explores this new touchpoint from a brand perspective.

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The Best Esports Advertising Campaigns Of 2020

Esports Insider kicked off 2021 by showcasing some of the most significant, captivating, and outstanding advertisements delivered in esports in 2020, featuring both long-running campaigns and one-off brand collaborations.

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Unity Technologies: ‘The World Is Made Up Of Gamers’

This is an interesting Q & A with Unity’s Julie Shumaker who dives into the impact of Covid on gaming in 2020 and beyond, the launch of their Game Growth Accelerator and what their recent IPO means for the gaming market going forwards.

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The 5 Biggest Things To Expect From Gaming In 2021

We enjoyed this piece from Business Insider which explores some of the biggest things to expect from gaming in 2021 from the launch of major games for next-gen consoles to the rumoured launch of new hardware from Nintendo.

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Publicis Groupe Focuses On Gaming With New Dedicated Arm

Publicis Groupe launched a specialist gaming proposition in the UK last week called Publicis Play. They aim to offer advertisers the right creative, media and production opportunities for marketing in video games and esports. Publicis Play will be staffed by a core team of 10 specialists drawn from across the Publicis Groupe.

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More from Bidstack
Blog  |  October 22, 2019 |  4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
Lewis Hadley

Lewis Hadley

In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
In the Press  |  September 4, 2020
Pocket Gamer: Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Pocket Gamer’s Kayleigh Partleton wrote a piece on the new c-suite Pubguard appointments. Ad fraud platform Pubguard appoints Andy Curran as its new CEO Bidstack-owned anti-malvertising and ad platform Pubguard has appointed Andy Curran as its new CEO. Before taking the chief exec role, Curran was the head of growth at Bidstack, where he was...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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