Bidstack’s CTO Fran Petruzzelli recently shared his thoughts on why the launch of next-gen consoles could be the next big marketing opportunity for brands and advertisers with AdExchanger.

Lewis Smithington of Media Monks wrote this piece for The Next Web which explores the growing importance of gaming as a social tool in our lives and explores this new touchpoint from a brand perspective.

Esports Insider kicked off 2021 by showcasing some of the most significant, captivating, and outstanding advertisements delivered in esports in 2020, featuring both long-running campaigns and one-off brand collaborations.

This is an interesting Q & A with Unity’s Julie Shumaker who dives into the impact of Covid on gaming in 2020 and beyond, the launch of their Game Growth Accelerator and what their recent IPO means for the gaming market going forwards.

We enjoyed this piece from Business Insider which explores some of the biggest things to expect from gaming in 2021 from the launch of major games for next-gen consoles to the rumoured launch of new hardware from Nintendo.

Publicis Groupe launched a specialist gaming proposition in the UK last week called Publicis Play. They aim to offer advertisers the right creative, media and production opportunities for marketing in video games and esports. Publicis Play will be staffed by a core team of 10 specialists drawn from across the Publicis Groupe.