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Bidstack News  |  January 12, 2021
The Bidstack Bulletin: 12th January 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

Bidstack’s CTO Fran Petruzzelli recently shared his thoughts on why the launch of next-gen consoles could be the next big marketing opportunity for brands and advertisers with AdExchanger.

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In-Game Advertising Is On The Up — Here’s How It Can Support Your Brand

Lewis Smithington of Media Monks wrote this piece for The Next Web which explores the growing importance of gaming as a social tool in our lives and explores this new touchpoint from a brand perspective.

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The Best Esports Advertising Campaigns Of 2020

Esports Insider kicked off 2021 by showcasing some of the most significant, captivating, and outstanding advertisements delivered in esports in 2020, featuring both long-running campaigns and one-off brand collaborations.

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Unity Technologies: ‘The World Is Made Up Of Gamers’

This is an interesting Q & A with Unity’s Julie Shumaker who dives into the impact of Covid on gaming in 2020 and beyond, the launch of their Game Growth Accelerator and what their recent IPO means for the gaming market going forwards.

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The 5 Biggest Things To Expect From Gaming In 2021

We enjoyed this piece from Business Insider which explores some of the biggest things to expect from gaming in 2021 from the launch of major games for next-gen consoles to the rumoured launch of new hardware from Nintendo.

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Publicis Groupe Focuses On Gaming With New Dedicated Arm

Publicis Groupe launched a specialist gaming proposition in the UK last week called Publicis Play. They aim to offer advertisers the right creative, media and production opportunities for marketing in video games and esports. Publicis Play will be staffed by a core team of 10 specialists drawn from across the Publicis Groupe.

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More from Bidstack
Bidstack News  |  October 21, 2020
Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network.
Bidstack News  |  August 30, 2019
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership.   In-game advertising platform Bidstack Group plc (AIM: BIDS.L) continues to build strong partnerships in the digital advertising space and today proudly announces their new collaboration with globally recognised The Trade DeskTM (Nasdaq: TTD), to bolster their programmatic offering for...
Blog  |  January 23, 2020 |  3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
James Draper

James Draper

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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