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Bidstack News  |  August 11, 2020
The Bidstack Bulletin: 11th August 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Video gaming growth soars thanks to pandemic

The pandemic has sped up the rise of video games as a core consumer pastime, and the trend is unlikely to reverse even after life returns to normal according to this piece from Axios.

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How brands can level-up their marketing strategies with gaming and esports

Our CEO, James Draper, sat on a panel for Appetite Mobile last week alongside representatives from Endemol Shine UK, Boom Bit Games, LDN UTD and GingerMay’s Victoria Usher to talk about how marketers can leverage the power of gaming and esports.

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Facebook Gaming app launches amid battle with Apple over instant games

Facebook launched its standalone Facebook Gaming app on iOS last week but were quick to criticise Apple for not allowing them to launch the instant games element as part of the app on Android.

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AT&T look to have changed its minds about selling its gaming studios

Warner Bros. Interactive Entertainment, owner of studios such as Rocksteady, NetherRealm, and TT Games, is seemingly no longer up for sale following recent reports that a sale was imminent.

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What we’ve learned about gaming during the Covid-19 outbreak

The Deanbeat takes a deep dive into the second-quarter earnings results from major game companies which have been shared over the past two weeks. They share their views on what those results have taught us and interpret how gamers are responding to the pandemic.

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A new report from Fnatic shows how esports has grown since the turn of the year

The trend for gaming and esports organisations taking stock with new data continued with Fnatic releasing a new report that represents good news for those with an interest in the sector, as there is significant growth across almost all areas.

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More from Bidstack
Bidstack News  |  May 12, 2020
The Bidstack Bulletin : 12th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...
In the Press  |  May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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