Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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The pandemic has sped up the rise of video games as a core consumer pastime, and the trend is unlikely to reverse even after life returns to normal according to this piece from Axios.
Our CEO, James Draper, sat on a panel for Appetite Mobile last week alongside representatives from Endemol Shine UK, Boom Bit Games, LDN UTD and GingerMay’s Victoria Usher to talk about how marketers can leverage the power of gaming and esports.
Facebook launched its standalone Facebook Gaming app on iOS last week but were quick to criticise Apple for not allowing them to launch the instant games element as part of the app on Android.
Warner Bros. Interactive Entertainment, owner of studios such as Rocksteady, NetherRealm, and TT Games, is seemingly no longer up for sale following recent reports that a sale was imminent.
The Deanbeat takes a deep dive into the second-quarter earnings results from major game companies which have been shared over the past two weeks. They share their views on what those results have taught us and interpret how gamers are responding to the pandemic.
The trend for gaming and esports organisations taking stock with new data continued with Fnatic releasing a new report that represents good news for those with an interest in the sector, as there is significant growth across almost all areas.