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Bidstack News  |  November 10, 2020
The Bidstack Bulletin: 10th November 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Why Sport And Gaming Are A Powerful Combination For Consumers

Sport and video games are closely intertwined in the minds of consumers, and when streamed these interests create a rich territory for brands to reach and engage audiences effectively.

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Take-Two Interactive Are In talks To Acquire Codemasters

Take-Two Interactive, the leading game publisher, has announced its intentions to acquire the UK based developer and partner of Bidstack, Codemasters with an offer reported to be worth £739.2m.

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The UK Gaming Industry Launches ‘Get-Set-Go!’ Campaign For Families

Last week, the UK Interactive Entertainment Association launched Get Set Go! with support from Bidstack. The campaign provides parents and carers with helpful set-up guides that will ensure families are well-prepared for new consoles this holiday season.

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European Business Magazine Interview Bidstack CEO, James Draper

European Business Magazine sat down with our CEO, James Draper, to talk about the company’s background in Digital Out Of Home advertising, its evolution into gaming and how the impact of Covid-19 has shaped the business going forwards.

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Codemasters Launch ‘Dirt 5’ To Critical Acclaim

Last week saw the official launch of Dirt 5, a new racing title from Codemasters that brands and advertisers can advertise exclusively in with Bidstack. The game has been well received with its variety of gameplay modes and incredible racing mechanics lauded by the gaming community.

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The Face Of Gaming Is Changing – Marketers Need To Catch Up

In this piece for MCV, Facebook Gaming’s Ciarán Norris explains why marketers need to catch up with ever-evolving gaming audiences by appealing to the growing and diverse audience gamers represent.

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More from Bidstack
Blog  |  March 21, 2019 |  5 min read
Bidstack’s View: Stadia and the Future of Gaming
As passionate members of the gaming community, we felt extremely lucky to be in the audience for Google’s #Stadia announcement on Tuesday. The buzz around GDC and online in the aftermath of the presentation seemed to point to the significance of the move; but what exactly does Stadia mean for the video game market and the in-game advertising landscape? Here’s our...
Lewis Hadley

Lewis Hadley

In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...
In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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