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Bidstack News  |  November 10, 2020
The Bidstack Bulletin: 10th November 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Why Sport And Gaming Are A Powerful Combination For Consumers

Sport and video games are closely intertwined in the minds of consumers, and when streamed these interests create a rich territory for brands to reach and engage audiences effectively.

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Take-Two Interactive Are In talks To Acquire Codemasters

Take-Two Interactive, the leading game publisher, has announced its intentions to acquire the UK based developer and partner of Bidstack, Codemasters with an offer reported to be worth £739.2m.

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The UK Gaming Industry Launches ‘Get-Set-Go!’ Campaign For Families

Last week, the UK Interactive Entertainment Association launched Get Set Go! with support from Bidstack. The campaign provides parents and carers with helpful set-up guides that will ensure families are well-prepared for new consoles this holiday season.

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European Business Magazine Interview Bidstack CEO, James Draper

European Business Magazine sat down with our CEO, James Draper, to talk about the company’s background in Digital Out Of Home advertising, its evolution into gaming and how the impact of Covid-19 has shaped the business going forwards.

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Codemasters Launch ‘Dirt 5’ To Critical Acclaim

Last week saw the official launch of Dirt 5, a new racing title from Codemasters that brands and advertisers can advertise exclusively in with Bidstack. The game has been well received with its variety of gameplay modes and incredible racing mechanics lauded by the gaming community.

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The Face Of Gaming Is Changing – Marketers Need To Catch Up

In this piece for MCV, Facebook Gaming’s Ciarán Norris explains why marketers need to catch up with ever-evolving gaming audiences by appealing to the growing and diverse audience gamers represent.

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facebook gaming
More from Bidstack
In the Press  |  July 10, 2020
Video Ad News: Convergence 2.0: Gaming and Video are more entwined than ever before
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream. User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV,...
Blog  |  January 23, 2020 |  3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
James Draper

James Draper

In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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