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Bidstack News  |  April 20, 2021
The Bidstack Bulletin: 20th April 2021
In this week's Bulletin, Bidstack welcomes four new gaming partnerships, Paco Rabanne campaign wins big and our CMO discusses why in-game advertising is an essential tool.
Bidstack News  |  April 19, 2021
Bidstack Welcome Four New Partners To The Arena
Bidstack is excited to announce four new gaming partners that will increase global reach across core markets and strengthen their stadium and open-world verticals.
Bidstack News  |  April 13, 2021
The Bidstack Bulletin: 13th April 2021
In this week's Bulletin, Bidstack announces three new gaming partnerships, E3 is going digital, and England cricketer Liam O’Brien takes the lead in EA’s Madden.

Bidstack News  |  April 9, 2021
Bidstack Shifts Into Gear With Three New Racing Titles
Bidstack is pleased to announce three new gaming partnerships that will extend the possible reach for brands and advertisers across their racing vertical.
Bidstack News  |  April 6, 2021
The Bidstack Bulletin: 6th April 2021
In this week's Bidstack Bulletin, Newzoo reports on cloud gaming and its future potential, and Codemasters launch a real-life rally team.
Bidstack News  |  March 30, 2021
The Bidstack Bulletin: 30th March 2021
In this week's Bulletin, Bidstack’s 2020 Annual Report is released, industry experts give advice to brands looking to get in the game, and the Bafta Games Awards winners are revealed.
Bidstack News  |  March 23, 2021
The Bidstack Bulletin: 23rd March 2021
In this week's Bidstack Bulletin, Samsung announces they’ll be expanding their presence in the gaming industry, and fashion and beauty brands are cashing in on gaming’s popularity.
Bidstack News  |  March 16, 2021
The Bidstack Bulletin: 16th March 2021
In this week's Bulletin, Bidstack announce a new partnership with Verizon Media and are shortlisted for Digital Advertising Awards by The Drum, whilst time spent on gaming is on the rise.
Bidstack News  |  March 11, 2021
Bidstack and Verizon Media announce new deal in the Nordics & Netherlands
Bidstack is pleased to announce Verizon Media, a division of Verizon Communications Inc. as the latest member of their Approved Partner in the Nordics and Netherlands.
Bidstack News  |  March 9, 2021
The Bidstack Bulletin: 9th March 2021
In this week's Bulletin, Bidstack collaborate with Codemasters and Public Health England to drive public awareness messages in-game, and Coronavirus sees record spending on gaming in the UK.
Bidstack News  |  March 2, 2021
The Bidstack Bulletin: 2nd March 2021
In this week's Bidstack Bulletin, Bidstack announces their first VR partnership with Rezzil and Forbes explore the opportunities that lie in gaming and esports for advertisers.
Bidstack News  |  February 25, 2021
Bidstack Step Into VR with Rezzil
Bidstack is delighted to announce its first virtual reality partnership with Rezzil, the world’s leading platform for developing elite footballers.
Bidstack News  |  February 23, 2021
The Bidstack Bulletin: 23rd February 2021
In this week's Bidstack Bulletin, EA officially completes its purchase of Codemasters and VideoWeek take a look at how in-game ads are currently being measured.
Bidstack News  |  February 16, 2021
The Bidstack Bulletin: 16th February 2021
In this week's Bidstack Bulletin, the IAB launches its first Guide To Gaming and Bidstack announce their collaboration with Moat by Oracle.
Bidstack News  |  February 12, 2021
Bidstack Teams Up With Moat by Oracle to Bring Confidence to In-Game Advertising
Bidstack recently teamed up with Moat by Oracle Data Cloud to test their gaming inventory. The first set of results from tests in Jan and Feb have verified Bidstack as a low IVT in-game advertising channel.
Bidstack News  |  February 9, 2021
The Bidstack Bulletin: 9th February 2021
In this week's Bidstack Bulletin, we learn how gaming is helping people to connect in lockdown and EA announce their racing game plans with Codemasters.
Bidstack News  |  February 2, 2021
The Bidstack Bulletin: 2nd February 2021
In this week's Bidstack Bulletin, marketers are recognising the benefits of working within the gaming environment and we discover the cross over between esports and real sports.
Bidstack News  |  January 26, 2021
The Bidstack Bulletin: 26th January 2021
In this week's Bidstack Bulletin, football teams make an appearance in Fortnite, Adidas reveal their approach to esports deals and we discover some of the key trends for gaming and esports in 2021.
Bidstack News  |  January 19, 2021
The Bidstack Bulletin: 19th January 2021
In this week's Bidstack Bulletin, preview the biggest games of 2021 and discover how gaming has overtaken music as the most powerful influence in youth culture.
Bidstack News  |  January 12, 2021
The Bidstack Bulletin: 12th January 2021
In this week's Bidstack Bulletin, our CTO takes a look at the opportunities next-gen consoles offer marketers and Publicis launch a new gaming division.
Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020
In our final Bidstack Bulletin of 2020, EA look set to buy Codemasters in a ÂŁ1bn deal whilst gamers watch more than 100bn hours of YouTube Gaming content in 2020!
Bidstack News  |  December 8, 2020
The Bidstack Bulletin: 8th December 2020
In this week's Bidstack Bulletin, Microsoft double down on gaming, US consumers invest more time into video games and Gareth Bale’s esports team up with Duracell.
Bidstack News  |  December 1, 2020
The Bidstack Bulletin: 1st December 2020
In this week's Bidstack Bulletin, Football Manager 2021 receives rave reviews, Beckham continues his journey into gaming and advertisers explore gaming as a new channel.
Bidstack News  |  November 24, 2020
The Bidstack Bulletin: 24th November 2020
In this week's Bidstack Bulletin, Advertising Week 360 explore who the gaming audience are, Football Manager launch a new Xbox edition and more people watch esports than the NBA!
Bidstack News  |  November 17, 2020
The Bidstack Bulletin: 17th November 2020
In this week's Bidstack Bulletin, Samsung reports a sharp increase in time spent gaming and Bidstack CEO James Draper speaks to Toolbox Marketing.
Bidstack News  |  November 10, 2020
The Bidstack Bulletin: 10th November 2020
In this week's Bidstack Bulletin, Take-Two begins talks to acquire Codemasters, Dirt 5 launches and Facebook Gaming discuss the changing face of gamers.
Bidstack News  |  November 3, 2020
The Bidstack Bulletin: 3rd November 2020
In this week's Bidstack Bulletin, Ubisoft is set to launch their game streaming service with Amazon Luna and Facebook Gaming take their first steps into the cloud.
Bidstack News  |  October 27, 2020
The Bidstack Bulletin: 27th October 2020
In this week's Bidstack Bulletin, gaming is predicted to become the next dominant tech platform and Bidstack announce new partners.
In the Press  |  October 27, 2020
ExchangeWire: Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
ExchangeWire wrote this article about the launch of Bidstack's Approved Partner Network and new partnerships with Httpool and GIMA Esports.
Bidstack News  |  October 21, 2020
Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network.
In the Press  |  October 20, 2020
CommPro: The power of cause-driven video game advertising
Bidstack CEO, James Draper wrote a piece for CommPro about leveraging the power of video game advertising to the advertisers’ advantage. At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes...
In the Press  |  October 20, 2020
Toolbox Marketing: Q&A: Bidstack’s CEO talks on making authentic in-game ads to improve user experience
Toolbox Marketing’s Neha Pradhan interviewed Bidstack’s CEO, James Draper about improving the gaming experience through the use of authentic in-game ads. Mobile gaming is touted to be one of the hottest channels for advertising. The COVID-19 pandemic has pushed marketers to look at places where the audience is spending their time most. James Draper, CEO, Bidstack, walks us...
Bidstack News  |  October 20, 2020
The Bidstack Bulletin: 20th October 2020
In this week's Bidstack Bulletin, Bidstack’s CEO James Draper discusses the future of in-game advertising, beauty brands get in the game and the UK gaming sector sets new records.
In the Press  |  October 19, 2020
AdAge: The future of esports lies in its coolness, say League of Legends Leadership
AdAge’s Ethan Jakob Craft, interviewed several industry leaders in gaming and media, including Matthew Manarino, senior creative director of esports at Riot Games, David Higdon, global head of communications of LoL Esports and James Draper, Bidstack CEO, to get their take on League of Legend’s rise in the last decade and what the future could...
Bidstack News  |  October 13, 2020
The Bidstack Bulletin: 13th October 2020
In this week's Bidstack Bulletin, Twitch now dominate the game streaming market, Crucible is cancelled and brands discuss activating via gaming and esports.
Bidstack News  |  October 6, 2020
The Bidstack Bulletin: 5th October 2020
In this week's Bidstack Bulletin, the UK games market is slated for more growth, Bidstack announces a new gaming partner and David Beckham secures esports funding.
In the Press  |  October 5, 2020
MCV: Bidstack hit the back of the net with new Inlogic Games Partnership
MCV wrote an article about Bidstack and Inlogic Games partnering on Soccer Cup 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to...
In the Press  |  October 5, 2020
Adtech Daily: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Inlogic Games and Bidstack’s collaboration in-game advertising on Soccer Cup 2020 was featured in Adtech Daily. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic...
In the Press  |  October 5, 2020
The Drum: Bidstack hit the back of the net with new Inlogic Games Partnership
The new partnership between Inlogic Games and Bidstack on Soccer Cup 2020 was featured in The Drum in October 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...
In the Press  |  October 5, 2020
ExchangeWire: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
ExchangeWire wrote a piece on the latest collaboration between Bidstack and Inlogic Games on Soccer Cup 2020 for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...
In the Press  |  October 5, 2020
The Gaming Economy: Bidstack Partners with Inlogic Games
The Gaming Economy published an article on Bidstack’s latest partnership with Inlogic Games. Leading in-game advertising platform Bidstack has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising...
In the Press  |  October 5, 2020
Gamasutra: Bidstack hit the back of the net with new Inlogic Games Partnership
Gamasutra covered Bidstack’s news on the collaboration with Inlogic Games for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently...
Bidstack News  |  October 5, 2020
Bidstack hit the back of the net with new Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed...
Bidstack News  |  September 29, 2020
The Bidstack Bulletin: 29th September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here to...
In the Press  |  September 25, 2020
PocketGamer.biz: Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
PocketGamer.biz wrote an article about the Bidstack and Nautilus partnership on Real Cricket 20. In-game ads firm Bidstack has teamed up with Real Cricket creator Nautilus Mobile for a new advertising partnership. As part of the agreement, Bidstack will design non-intrusive ads that will be integrated into the in-game environment in Real Cricket 20. Through the design, Nautilus will...
In the Press  |  September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...
In the Press  |  September 25, 2020
The Drum: Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20
The Drum covered the news about Bidstack’s latest partnership with Real Cricket™ franchise publisher, Nautilus. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the...
In the Press  |  September 25, 2020
ExchangeWire: Howzat! Bidstack partners with Nautilus Mobile
ExchangeWire covered the Bidstack news about partnering with Nautilus on their latest title from the Real Cricket™ franchise, Real Cricket 20. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed...
Bidstack News  |  September 23, 2020
Howzat! Bidstack partners with Nautilus Mobile
Bidstack activates native in-game ads in Real Cricket 20 as the IPL returns   Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership.   Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into...
Bidstack News  |  September 23, 2020
The Bidstack Bulletin: 23rd September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here to...
Bidstack News  |  September 15, 2020
The Bidstack Bulletin: 15th September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here to...
In the Press  |  September 9, 2020
Gamasutra: Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
Gamasutra covered Bidstack’s news around Pubguard’s new appointments to the c-suite team. London, UK, 9th September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO.   As CEO of Pubguard, Andy Curran will focus on positioning the...
Bidstack News  |  September 8, 2020
The Bidstack Bulletin: 8th September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here to...

In the Press  |  September 4, 2020
Pocket Gamer: Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Pocket Gamer’s Kayleigh Partleton wrote a piece on the new c-suite Pubguard appointments. Ad fraud platform Pubguard appoints Andy Curran as its new CEO Bidstack-owned anti-malvertising and ad platform Pubguard has appointed Andy Curran as its new CEO. Before taking the chief exec role, Curran was the head of growth at Bidstack, where he was...
In the Press  |  September 2, 2020
Mobile Marketing: Movers and Shakers
Mobile Marketing wrote about the newest Pubguard appointments in their latest Movers and Shakers article. Pubguard appoints Curran and Ngai to leadership roles Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack. Curran will focus on positioning the company as the...
Bidstack News  |  September 2, 2020
Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
London, UK, 2 September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO.    As CEO of Pubguard, Andy Curran will focus on positioning the company as the most agile platform...
In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?
We enjoyed this overview of the biggest upcoming opportunities in ad tech from Tim Cross at Video Ad News. It's great to see AAA gaming, in-game advertising and Bidstack mentioned as a part of the list of exciting new opportunities in the space.
Bidstack News  |  September 1, 2020
The Bidstack Bulletin: 1st September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  August 25, 2020
The Bidstack Bulletin: 25th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  August 18, 2020
The Bidstack Bulletin: 18th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  August 13, 2020
Norwich City, BADU Sports and Bidstack form a unique alliance to give youngsters a sporting chance
Norwich City, the Championship football club, BADU Sports, the sports education organisation, and Bidstack, the leading in-game advertising platform, are proud to announce a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.  The alliance will see Bidstack supporting BADU Sports students with the opportunity to attend,...

Bidstack News  |  August 11, 2020
The Bidstack Bulletin: 11th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  August 4, 2020
The Bidstack Bulletin: 4th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  July 29, 2020
The Bidstack Bulletin: 29th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

Bidstack News  |  July 21, 2020
The Bidstack Bulletin: 21st July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

In the Press  |  July 10, 2020
Video Ad News: Convergence 2.0: Gaming and Video are more entwined than ever before
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream. User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV,...
Bidstack News  |  July 8, 2020
The Bidstack Bulletin: 7th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

Blog  |  June 30, 2020 |  4 min read
Establishing the framework for in-game advertising
Lockdown hasn’t just seen gaming and esports boost their mainstream status; it’s swiftly accelerated the advertising industry’s in-game evolution too. In just a few months, Steam has set and smashed multiple user records; reporting 22 million concurrent gamers at last count. Call of Duty’s Warzone racked up 60 million new users weeks after its launch....
Francesco Petruzzelli

Francesco Petruzzelli

Bidstack News  |  June 30, 2020
The Bidstack Bulletin: 30th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  June 23, 2020
The Bidstack Bulletin: 23rd June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  June 16, 2020
The Bidstack Bulletin: 16th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  June 9, 2020
The Bidstack Bulletin: 9th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  June 2, 2020
The Bidstack Bulletin: 2nd June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  May 26, 2020
The Bidstack Bulletin: 26th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  May 19, 2020
The Bidstack Bulletin : 19th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...
In the Press  |  May 15, 2020
MCV: Issue 957 – May 2020
Bidstack’s VP Gaming, Charlotte Cook talks to MCV’s editor Seth Barton about the DCMS’ ‘Stay Home, Save Lives’ campaign done in partnership with Codemasters, the good that in-game advertising has done during the COVID-19 lockdown and the potential this new revenue stream can offer for game developers. ‘Stay Home, Save Lives’ has been the message...
In the Press  |  May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...
Bidstack News  |  May 12, 2020
The Bidstack Bulletin : 12th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  May 5, 2020
The Bidstack Bulletin: 5th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  April 28, 2020
The Bidstack Bulletin: 28th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...
In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report. “The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the...
In the Press  |  April 22, 2020
netimperative: IPA Bellweather Report – Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
Bidstack CEO, James Draper commented on the latest results published in the April 2020 version of the IPA Bellweather Report. The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA...
Bidstack News  |  April 21, 2020
The Bidstack Bulletin – 21st April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Here’s how our digital lives might look in...
Blog  |  April 16, 2020 |  3 min read
What choice does an advertiser have during a global pandemic?
These are unprecedented times for the world. The world as we know it has changed overnight. The media world has inevitably shifted and evolved as quickly as the virus has spread. So what have advertisers done during this dramatic period of change? From my observation, there have been three approaches. Hide Stagnate Adapt Some brands...
Alan Ngai

Alan Ngai

In the Press  |  April 16, 2020
TheGamingEconomy: The Video Games Industry on Coronavirus
TheGamingEconomy spoke to several industry leaders from gaming and advertising, including Bidstack’s CEO, James Draper, on the impact gaming has experience since the outbreak. Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from...
In the Press  |  April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
Bidstack CEO, James Draper, was asked by CNBC’s Lucy Handley on how our post COVID-19 lives will change and what our digital lives might look like. As millions get used to the new normal of lockdown life, our digital lives may never be the same again. From video conference calls with family, watching as kids...
Bidstack News  |  April 14, 2020
The Bidstack Bulletin – 14th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Playstation unveils DualSense, the new wireless controller for...
Bidstack News  |  April 7, 2020
The Bidstack Bulletin – 7th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Coronavirus: Video games add ‘stay at home’ COVID-19...
In the Press  |  April 6, 2020
Forbes: How British Developers Are Sending The ‘Stay At Home’ Coronavirus Message To Gamers
Codemasters worked with their partners, Bidstack to deliver ‘Stay Home, Save Lives’ message in DiRT Rally 2.0 title. A trio of U.K. developers has committed to combating COVID-19 by adding in-game adverts that provide coronavirus safety advice, in line with wider government messaging. The move is being made by Rebellion, Codemasters and Activision-Blizzard’s freemium mobile...
In the Press  |  April 6, 2020
BBC: Coronavirus: Video games add ‘stay at home’ Covid-19 adverts
Bidstack partners, Codemasters worked with the in-game advertising platform to deliver government health message in in-game environment. Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles. Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging. The initial...
In the Press  |  April 6, 2020
Gov.uk: Government and video games industry join forces in fight against coronavirus
Codemasters BAFTA nominated title, DiRT Rally 2.0 are one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
In the Press  |  April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game
Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0. Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in...
In the Press  |  April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...
In the Press  |  April 6, 2020
inews: Coronavirus: ‘Stay at Home’ warnings added to some of the UK’s biggest video games
Leveraging Bidstack’s in-game advertising technology, BAFTA nominated Codemasters’ title, DiRT Rally 2.0 are one a handful of titles to display coronavirus safety advice to gamers around the world. Government messaging urging the public to stay at home will start appearing in some of the UK’s most popular video games as people are urged to stay...
In the Press  |  April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads
Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0. A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King....
In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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