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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
Congratulations for starting your in-game advertising journey with Bidstack. You will receive a confirmation email shortly.
Your request has now been sent to the Bidstack team, if approved we will send a private link to your custom mockups.
Bidstack group PLC
At 31 December 2021, there were five male and one female directors of the Company and the Company had 74 other employees.
Under section 172 of the Companies Act 2006 (“Section 172”), a director of a company must act in a way that they consider, in good faith, and would most likely promote the success of the company for the benefit of its members as a whole, taking into account the non-exhaustive list of factors set out in Section 172.
Section 172 also requires directors to take into consideration the interests of other stakeholders set out in Section 172(1) in their decision making.
Bidstack’s key stakeholders include its investors, employees, advertisers and advertising agencies, technology partners and games developers and publishers.
The Company’s strategy is to expand and further monetise its product suite primarily through the execution and roll out of its arrangements with Azerion and Xaxis to place multiple ad formats within Bidstack’s rapidly growing inventory across mobile, PC, cloud gaming and VR formats. In addition, the Company expects to further develop its associated complementary technologies to create technology-only and software-as-a-service transactions that are expected to drive additional recurring revenue over and above the Group’s advertising revenue. Upon the successful implementation of the Company’s strategy, the Company is likely to have an expanded range of internal and external stakeholders, relations with which the Board will take into consideration when making decisions on Company strategy.
Engagement with our Shareholders plays an essential role in Bidstack’s business. We are cognisant of fostering an effective and mutually beneficial relationship with our Shareholders. Our understanding of our Shareholders is factored into boardroom discussions regarding the potential long-term impacts of our strategic decisions.
Post the reporting period end, the Directors have continued to have regard to the interests of the Company’s stakeholders, including the potential impact of the Group’s future activities on the community, the environment and the Company’s reputation when making decisions. The Directors also continue to take all necessary measures to ensure the Company is acting in good faith and fairly between Shareholders and is promoting the success of the Company for its Shareholders in the long-term.
The table below acts as our Section 172 statement by setting out the key stakeholder groups, their interests and how the Company engages with them. Given the importance of stakeholder focus, long-term strategy and reputation to the Company, these themes are also discussed elsewhere in this Annual Report.
We maintain and value regular dialogue with our financial stakeholders throughout the year and place great importance on our relationship with them. We know that our investors expect a comprehensive insight into the financial performance of the Company, and awareness of long-term strategy and direction. As such, we aim to provide high levels of transparency and clarity about our results and long-term strategy and to build trust in our future plans. In addition, we seek independent analyst coverage and comment regularly to Shareholders in relation to the Group’s performance vis-à-vis market expectations.
Our people are at the heart of the growth of our business. Effective employee engagement leads to an effective, incentivised, healthier workforce who are invested in the success of the Group and who are all pulling in the same direction. Our engagement seeks to address any employee concerns regarding working conditions, health and safety, training and development, as well as workforce diversity.
Advertisers and Advertising Agencies
The advertisers and advertising agencies which work with the Group have unique requirements that require understanding, diligence and trust in our offering. We listen to and engage with advertisers and agencies on a constant basis to ensure that we understand their needs and can provide solutions that address them. We strive to ensure that relevant information is easily accessible and customer concerns are dealt with in a timely and professional manner.
Our technology is at the centre of our business. We connect with programmatic sales and publishing platforms, media measurement and verification, game engines and other interfaces. We are also expanding our business with technology only and software-asa-service offerings. We work closely with third party software engineers and developers and technology suppliers such as Moat by Oracle.
Games Developers and Publishers
We have a growing number of games developers and publishers with whom we have built strong relationships with and strongly value. These developers and publishers are key to growing our inventory of advertising opportunities which is the bedrock of our attractiveness to advertisers and advertising agencies. We establish effective technical and commercial engagement channels to ensure our relationships remain collaborative and forward focused, and to foster relationships of mutual trust and loyalty.
The above statement should be read in conjunction with the Strategic Report (on pages 64 to 67 of the 2021 Annual Report) and the Company’s Corporate Governance Statement.
The Strategic Report was approved by the Board of Directors on 27 April 2022 and was signed on its behalf by:
CEO of Bidstack Group PLC
27 April 2022