Annual Report 2021

Read about Bidstack’s rapid momentum and industry outlook.

Our partnership with Azerion

The landmark commercial agreement with Azerion is the most significant advertising transaction to date for Bidstack. It is also thought to be one of the industry’s largest programmatic in-game advertising deals recorded. This evidences Bidstack’s position as a clear market leader.

Publisher case studies

The success of the year was further reinforced by a milestone agreement with a AAA publisher which is a global leader in digital interactive entertainment covering multiple formats across its mobile portfolio and exclusivity for one of the publisher’s biggest sporting franchises.

The endorsements from publishers stand testimony to the stability of Bidstack’s technology, the quality of our onboarding experience and the access we can provide to premium advertisers. Bidstack’s pipeline is looking robust for the year ahead as further publishers embrace Bidstack’s value proposition.

Brand case studies

Bidstack’s roster of global advertisers continued to grow across categories such as luxury, travel, consumer staples, financial services, technology and entertainment. The campaigns delivered were evolving from test spend to larger “on-plan” sizes which highlights the effectiveness of in-game advertising as a new emerging format. This trend is also reflected in multi-market deals and repeat spend that have provided visibility and a pipeline into 2022.

Lumen Research

Bidstack partnered exclusively with Lumen Research in 2019 to formulate a process to demonstrate campaign success to clients when it comes to marketing in the metaverse by measuring the reality of attention. The relationship continues to grow into new ad formats and genre of games which reflects the buoyancy of Bidstack’s evolving portfolio.

Market opportunity

Bidstack is positioned attractively and captures secular growth from several addressable markets. Immediate commercial opportunities are evident in game developers using Bidstack to drive sustainable monetisation solutions driven by advertisers capturing a growing addressable market and shift in spend towards where consumers spend their time.

Investment case

Bidstack’s market share in an emerging market is represented through the quality of commercial partners. The endorsement is reflective in the growing number of AAA publishers integrating the technology and signing the largest programmatic in-game advertising deal on record.

Bidstack’s commitment to the local community

“Our relationship with Bidstack allowed us to be a part of a partnership with Norwich Football Club which saw us featured on their home and away shirts. This was definitely a pinch me moment. Most importantly this relationship has created opportunities for young people to see a larger organisation at work and be involved in this.”

Nana Badu, BADU Sports Founder and CEO