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Discover in-game advertising

Engage a hard to reach audience

Create unique in-game advertising campaigns through Bidstack’s programmatic platform and serve targeted ads to an audience of avid gamers.

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We serve ads into native spaces within games, without interrupting gameplay

Our unique in-play inventory is served across PC, mobile and console and opens the door for advertisers and brands to deliver campaigns on a direct and programmatic basis.

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Brand-safe, viewable, unintrusive

Control your campaigns

Our proprietary adserver hands the power to advertisers and brands to build smart campaigns that engage their target audience.

We work with clients to define their core audience through demographic data, geo-location and device data, amongst other segments. Our partners can also manage criteria such as frequency capping, day-parting, age-gating and time segmentation.

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Create authentic experiences

We help brands to connect with a growing, diverse and hard to reach audience in premium video games.

Collaborate with our team to build creatives that are intrinsic to the gaming experience and deliver your brand messages authentically to a highly engaged and passionate audience.

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Track performance in real-time

Bidstack AdConsole offers transparency with real-time reporting and detailed analytics on campaign performance.

Here you can monitor progress, view how your ads have appeared in play, and make data-driven decisions with real-time data from our self-service platform.

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Viewable and compatible

We utilise standard advertising formats and work with trusted vendors to make in-game advertising simple and straightforward.

Choose the games your creatives appear in, when they display, and track ad-viewability and exposure times across your campaign.

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Read our case studies
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Case study
Pizza Hut
Working in partnership with Dentsu Creative and Carat Media, Pizza Hut Malaysia identified an opportunity to engage gaming audiences, with an estimated 1.2 million people actively playing mobile football titles in the region. The campaign sought to deliver a unique experience for audiences, aligning gameplay with real-time action unfolding on the pitch, with in-game pitchside placements showcasing athlete-themed promotional codes that coincided with live goals and match outcomes.
Case study
A Leading US Retail Grocer
In 2023, Bidstack collaborated with a leading US retail grocer to launch its first-ever in-game advertising campaign. The campaign tapped into a new audience, which constituted 60% of the brand's target market as the primary food buyers for their households. Despite having no prior experience in reaching out to gamers, the grocer recognised the potential of this channel and sought Bidstack's expertise to test the waters.
Case study
Winamax
Winamax set out to extend their reach beyond real-world stadiums and into new channels with an ‘always-on’ campaign that extended beyond the traditional matchday window. The campaign ran localised messaging for the Spanish and French markets in the iconic Football Manager series.

Let’s start a conversation

We’re always excited to start new conversations with anyone interested in the world of in-game advertising. We look forward to hearing from you.

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Bidstack Limited, Company number: 09835625 | Bidstack Group, Company number: 04466195
Registered address: WeWork - The Hewett, 3rd Floor, 14 Hewett Street, London, EC2A 3NP, United Kingdom