Featured case studies
These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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|Platform||The Trade Desk ™|
|Target Audience||Young males interested in football|
Mindshare Turkey, The Trade Desk ™ and Bidstack teamed up to deliver the first-ever in-game programmatic campaign in Turkey with Unilever Turkey brands Rexona and Clear. Unilever are global sponsors of La Liga and activate this via their brands in Turkey. Football is a great way to engage with their target audience, and given that younger males make up a large portion of the in-game audience, advertising in online football games was a perfect solution.
Unilever Turkey wanted to create a media strategy around their partnership with La Liga and reach an engaged, young male demographic. With this in mind, the brand wanted to explore the use of Bidstack’s unique in-game inventory and expertise to reach their target audience. They also wanted to reinforce brand associations with lifelike creatives served in-game.
Mindshare Turkey were able to leverage their industry relationships to bring together two experts in their field to deliver a media first – programmatically delivering adverts into a video game environment.
Using Bidstack’s unique in-game inventory space and The Trade Desk™’s technology, Unilever Turkey utilised specific creatives that had appropriate in-game messaging and highlighted their links to football. The creatives replicated the sorts of ads you would expect to see in a real-world football match, enhancing the realistic features of the game for the gamer without intruding on their experience.