Featured case studies
These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
Congratulations for starting your in-game advertising journey with Bidstack. You will receive a confirmation email shortly.
Your request has now been sent to the Bidstack team, if approved we will send a private link to your custom mockups.
TalkTalk created their first native, in-game advertising campaign to enhance the perception of their Fibre Broadband among gamers. The brand’s agency turned to Bidstack to build impactful creatives that fit the game play and to serve the TalkTalk ads to the most relevant audience, using its proprietary technology.
TalkTalk with Bidstack achieved:
TalkTalk is the UK’s leading value for money connectivity provider, and it intends to be at the heart of Britain’s Full Fibre future.
Media Manager at TalkTalk
The aim of the TalkTalk Fibre Broadband in-game advertising campaign was to change the perception of the brand among a gaming audience.
Gamers value connectivity and TalkTalk wanted to position its Fibre Broadband for this gaming audience.
Through in-game advertising, TalkTalk aimed to:
TalkTalk’s agency, m/SIX, selected Bidstack and Xaxis to deliver an in-game ad campaign that would land TalkTalk’s Fibre Broadband message with gamers.
TalkTalk chose Bidstack for its consistent and targeted approach to valuable inventory that fits seamlessly into the game while being highly visible. Bidstack’s targeting capabilities offered TalkTalk 100% share of voice on screen.
Identify The Audience
Bidstack identified that those who played two popular football and racing games were 119% and 70%, respectively, more likely to purchase a fibre broadband connection.
Brand awareness and perception were key objectives so m/SIX commissioned Bidstack’s in-game creative experts to craft clear, memorable ad graphics that fit the game play.
Deliver In-Game Ad Campaign
Bidstack worked with established game developers to serve the ads to the selected audience through the Bidstack AdConsole platform, using its targeting tools and their proprietary game integration technology for optimal results.
TalkTalk commissioned Lumen Research to study how the ads were seen within gaming environments and how the TalkTalk Fibre Broadband messaging reached and resonated with gaming audiences.
The results prove that exposure to in-game advertising correlates with a positive influence on future purchase considerations.
TalkTalk will now regularly advertise in-game
Communications Planning Director, m/SIX