Featured case studies
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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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|Target Audience||18-35 Males|
Cadreon Turkey wanted to experiment with a new advertising medium for their client, Subway. The aim of the campaign was to increase the number of online orders and increase brand awareness through native in-game advertising. Cadreon together with Platform 161, the adaptive advertising technologist, and Bidstack devised a strategy to help Subway get in the game.
Platform161’s integration with Bidstack provided the creative and innovative approach Cadreon and Subway were looking for. For this campaign, Football Manager 2019 was the best fit amongst Bidstack’s partners because of its long session times and high engagement rates. The in-game ad format used for the campaign is native to the stadium environment, just like in real life.
The native in-game ads were highly effective and had a very high average exposure time of 40 seconds per session creating a totally different brand experience for the end user. Comparing these results to traditional display advertising, if 50% of the banner is visible for 1 second, then this would count as one impression.
Head of Digital at Univeral McCann Turkey
İbrahim Serhad Sayınay
Assistant Marketing Manager, Subway Turkey