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Our case studies showcase the endless possibilities of in-game advertising

Case study
Pizza Hut
Working in partnership with Dentsu Creative and Carat Media, Pizza Hut Malaysia identified an opportunity to engage gaming audiences, with an estimated 1.2 million people actively playing mobile football titles in the region. The campaign sought to deliver a unique experience for audiences, aligning gameplay with real-time action unfolding on the pitch, with in-game pitchside placements showcasing athlete-themed promotional codes that coincided with live goals and match outcomes.
Case study
A Leading US Retail Grocer
In 2023, Bidstack collaborated with a leading US retail grocer to launch its first-ever in-game advertising campaign. The campaign tapped into a new audience, which constituted 60% of the brand's target market as the primary food buyers for their households. Despite having no prior experience in reaching out to gamers, the grocer recognised the potential of this channel and sought Bidstack's expertise to test the waters.
Case study
Winamax
Winamax set out to extend their reach beyond real-world stadiums and into new channels with an ‘always-on’ campaign that extended beyond the traditional matchday window. The campaign ran localised messaging for the Spanish and French markets in the iconic Football Manager series.
Case study
Inlogic Games
Inlogic utilises Bidstack’s in-game advertising technology to bridge the gap between real and virtual-world sporting environments, enhancing gameplay realism and delivering a best-in-class user experience for its global player base.
Case study
OneFootball
Working in partnership with Bidstack and SPORTFIVE, OneFootball utilised virtual stadium environments within fan-favourite football gaming titles as a medium to communicate directly with diverse global audiences.
Case study
Sports Interactive
Sports Interactive utilise Bidstack’s in-game advertising SDK to seamlessly deliver targeted ad placements into stadium environments through highly visible and contextually relevant animated pitchside billboards. The partnership enables the presence of globally recognisable brands, establishing new commercial opportunities for Sports Interactive whilst subsequently enhancing the gameplay realism.
Case study
Doritos
BGM OMD Greece identified gaming as a key passion point for their target audience and partnered with Bidstack to engage consumers with seamless in-game branded experiences. With Bidstack’s help, BGM OMD were able to deliver the first-ever programmatic in-game campaign in Greece, connecting with gamers across auto and racing games via PC, tablet and iOS and Android mobile devices.
Case study
Football Manager
Football Manager 2020 (FM20) is a management simulation game which was developed by Sports Interactive and published by Sega as a successor to Football Manager 2019.
Case study
TalkTalk
The brand’s agency turned to Bidstack to build impactful creatives that fit the game play and to serve the TalkTalk ads to the most relevant audience, using its proprietary technology.
Case study
MG
twmi and Bidstack partnered up to help evolve MG Motor UK's marketing strategy by increasing brand awareness among a younger demographic and reaching an untapped audience...
Case study
Unilever
Mindshare Turkey, The Trade Desk ™ and Bidstack teamed up to deliver the first-ever in-game programmatic campaign in Turkey with Unilever Turkey brands Rexona and Clear. Unilever...
Case study
Penguin Random House
Penguin Random House were building their marketing activity around the release of comedian Romesh Rangananthan’s new book, Straight Outta Crawley in the lead up to Christmas...
Case study
Subway
Cadreon Turkey wanted to experiment with a new advertising medium for their client, Subway. The aim of the campaign was to increase the number of online orders and increase brand awareness through native in-game advertising...
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