Press Release

NFG esports X Bidstack partnership

April 16th, London
: Bidstack, the native in-game advertising platform, are proud to announce an exclusive partnership with NFG esports - the esports team founded by the Leicester City footballer and Premier League winner Christian Fuchs.

The partnership will see NFG grant Bidstack exclusive rights to resell advertising opportunities with the team to their network of brands and agencies. This will create a new revenue stream for NFG and will allow them to continue expanding their growing esports academy programme. For Bidstack, it will mean clients can activate their brands in the world of esports via social channels, streaming services, tournaments and live events in addition to their native in-game advertising proposition. 

NFG esports is the first esports team to be founded by a Premier League Footballer and the team currently compete in both FIFA and FIFA Online. Christian first saw the huge potential in esports after seeing his son watching FIFA influencers on the streaming service Twitch. He took it upon himself to learn about the industry and once he realised the enormity of the audience and the opportunities available he went about setting his own team up. 

NFG esports compete internationally and consist of 12 players, spread across 6 countries. They boast a number of influential streamers and high profile gamers such as former FIFA eWorld Cup Champion Mohamad Al-Bacha, YouTuber Ovvy Patrescu and the female pro-gamer and Fulham Ladies footballer Laura Manley.

Commenting on the partnership, Fuchs said:

“We’re extremely excited to be collaborating with Bidstack, they have a really good understanding of the gaming space and strong relationships with leading brands. Currently NFG esports are one of the biggest – if not the biggest - eFootball teams in the world so we definitely feel there is potential for us to build strong and successful partnerships with global brands.”

On teaming up with NFG, James Draper (CEO) said:

“The partnership with NFG couldn’t have come at a better time for us, there is growing interest from advertisers to showcase their brands in the burgeoning world of esports - and we’re perfectly positioned to service that demand. Bidstack is an access point for brands into the world of gaming. Blending our core advertising proposition - programmatically selling the billboard spaces that sit naturally within the games themselves, alongside activations with esports teams like NFG, gives advertisers additional scope to interact with the gaming and esports community. We are looking forward to working with Christian and his talented team. ”


Bidstack specialise in native in-game advertising. 

Their ads are placed into organic spaces within video games; these can be pitchside billboards in football games, trackside hoardings in racing games and billboards in open world format games. This approach allows brands to reach an untapped gaming audience when they are are fully engaged and immersed without disrupting the gamer’s experience.

Bidstack was founded in 2015 by CEO James Draper and became the first crowdfunded company to become a PLC with CrowdCube in 2017. Bidstack have a number of exclusive multi-year partnerships with market leading game developers and operate internationally from their offices in London and Riga.


Media Contact: Vanessa Yu